Transcript “Facebook Meets Instagram: What it Means for you Brand”

“Facebook Meets Instagram:
What it Means for you Brand”
Kenna Borgmeier
Jeff Miller
Instagram’s Short History
 Kevin Systrom co-founded and became CEO
 Launched Oct. 6, 2010 with 4 employees
 App offered only to iPhone users up until April 2012
 Currently 35 million consumers and 13 employees
Facebook’s Acquisition
 Twitter showed interest in early 2011 and Zuckerberg in
Summer ’11
 April 5, 2012 Zuckerberg calls Systrom and start
negotiating
 Two of them continuously met over the weekend Ended
with a $1 billion offer for Facebook to buy Instagram
Class Discussion
 Do you have Instagram?
 What are your thoughts on Facebook’s acquisition?
 How do you think this acquisition
will change Instagram?
 Do you see marketing
opportunities?
Marketing on Instagram
 Sharing photos can be a
source of suggestions and
influence
 Brands can use opportunity to
strengthen “digital ecosystems”
 Instagrid Network connects
brands with consumer users
New Possibilities for Marketing
 Brands can connect
Instagram and users to
their company
Facebook pages
 Partnership will attract
new users to join
Instagram
 As a consumer, how
would you or do you
react to this “digital
ecosystem” marketing?
Questions or Comments?
Sources
http://mashable.com/2012/04/17/facebook-instagrambrand/ ----(article)
http://online.wsj.com/article/SB1000142405270230481840457
7350191931921290.html
http://instagram.com/