Transcript @jenni_burton

GROWING DIGITAL CONNECTIONS | DEFINING DIGITAL
CONNECTIONS
2K Insta
900K Mobile #’s
2M Email Addresses
10K Twitter
20K FB Fans
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GROWING DIGITAL CONNECTIONS | PRINT
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GROWING DIGITAL CONNECTIONS | PRINT
•Pass Around Items
•Instagram CTA (Package Inserts)
•Catalog – Video/Pinterest Example (Digital First)
•Scannable Cards (Class Meetings)
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GROWING DIGITAL CONNECTIONS | DIGITALLY
Cross Marketing
Consistency
FB Advertising
Promotions
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GROWING DIGITAL CONNECTIONS | FB ADS
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GROWING DIGITAL CONNECTIONS | FB ADS
If you are serious about using Facebook
as a marketing tool, you have to spend
advertising dollars.
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GROWING DIGITAL CONNECTIONS | PROMOTIONS
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Why are we doing this?
How long are we running this for (when?)
What is success?
How are we going to promote (and what’s our budget)?
•Promoting the promotion!
What is the prize?
What are the methods of entry?
Who is the target?
What is the look/feel of the promotion?
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GROWING DIGITAL CONNECTIONS | PROMOTIONS
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GROWING DIGITAL CONNECTIONS | PROMOTIONS
Tool Tips: Seen Moment + Statigram
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PROMOTIONS  CONTENT MARKETING
In Process 
Instagram Tile Preview (Pass Around)
Pre-Sales + Post Sales
Integrate images into catalogs (ring + FP)
Examples
Utilize Images As Email Content
Awareness/Relevancy
Future 
Additional Print Pieces To Support (Poster?)
Additional promotion of campaign
Traditional PR
Video Montage
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CONTENT MARKETING | DEFINED + PURPOSE
Content marketing’s purpose is to attract and retain customers by consistently creating
and curating relevant and valuable content with the intention of changing
or enhancing consumer behavior. It is an ongoing process that is best integrated
into your overall marketing strategy, and it focuses on owning media, not renting it.
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CONTENT MARKETING | ACTIVATING YOUR STYLE SETTER
CONTENT
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Live View: stylesetter.simon.com
Quick Recap – WHY?
• Engaging Fashion Content
• Become Voice For Local Fashion
• Consistency Across Mediums
• Change/Enhance Consumer Behavior
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Where Can Content Go (Beyond The Blog!)
• Emails
• FB Posts
• Tweets
• Instagram Posts
• Website
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How Do You Turn Blog Content Into Other Content…
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CONTENT MARKETING | TWITTER
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CONTENT MARKETING | FACEBOOK
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CONTENT MARKETING | EMAIL
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P.S. – Struggling with summer office
appropriate outfits? Get some
inspiration from our Style Setter Jaclyn
here.
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Be sure to stop by J.Crew – they have
a ton of great summer office looks –
get inspired on our Style Setter Blog.
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CONTENT MARKETING | INSTAGRAM
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CONTENT MARKETING | PLANS FOR HJ
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CONTENT MARKETING | PLANS FOR HJ
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CONTENT MARKETING | QUESTIONS TO ASK YOURSELF
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Why are we doing this?
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Who is writing/creating the content? How often (when)? What is their incentive (why)?
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What is the editorial process?
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Where does the content “live”?
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Where else can we utilize the content?
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FCA SPECIFIC IDEAS/THOUGHTS – LIFE TIPS
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Instagram
• Engage with hashtags – i.e. - #kkg #kappa
• Have contest/promo around a specific fraternity wide tradition/symbol (i.e. – kites, keys)
• Re-utilize images in marketing/print pieces
Content/Blogging
• Use Leadership Consultants as bloggers?
• Engage with a promotion to become a member or alumni blogger
• Decide how much content you need/want and go from there on #
• Compensate
Email – 2x’s/month // Consistency
Text – 1-2x’s/month
• “Happy Founders Day”
Twitter
• Create lists
• Rule of 1/3’s
• Your content
• General interest
• Interaction w/ others
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