Transcript Internet Marketing Module 4 Assignment

Internet Marketing Module 4
Assignment
By
Ashish Gulia
IIM Indore
Brand Choosen -Edupristine
• About –
• Edupristine offers online and classroom
coaching for various courses like CFA,CPA
,FRM , Digital Marketing , analytics etc. It has
strong presence on Online platform and offers
courses in many others countries .
Social Media Strategy
Edupristine has a strong presence on social media and uses
the strategy of Disguise Marketing .It uses the name
IHFCP(International Hub For Commerce and working
Professionals ) for all social platforms to drive higher
traffic and build a trust with the audience .It engages the
audience by posting related content to its offerings and
builds its emailing list from the same .
• Social Media Statistics
• Email Marketing list –10,000+list (internal sources )
• Facebook Page -31,000 Likes
• Twitter -271 Followers -162 Tweets (yet to explore )
• Instagram -4850 Followers ,52 Posts
Engagement
Edupristine
Logo
SEO Rank for Relevant Keywords
•
•
•
•
Keyword
Rank
CFA Coaching
3rd(
}
Digital Marketing Courses 8th (
)
Best Coaching Institute in
1st –Paid
Mumbai for finance and
accounting courses
7th If including Paid Ads
12th If including paid Ads
Growth Hacking Tools on Website
1)Free Downloads –Free Videos and other
materials on various courses
2)Sign Up Forms for building E-mail Marketing List
3)Live Chat –For Interacting with audience
4)Forum –For open Discussion and doubt
clearance
5)Google Analytics –for measuring traffic on site
(internal source )
6)Testimonials
7)Corporate Relationship –For Gaining Credibility
Other Innovative Internet Marketing
Edupristine uses free career counselling as a
way to generate leads and then acquire more
customers .One innovative techinque which
they are using is Instagram Marketing –Not
just to increase brand awareness but to
generate leads and make profits with little
investment .
• Edupristine started their instagram profile
by posting content which was interesting
and related to their target audience .Slowly
as the no. of followers grew –the content
ensured that right audience is following the
profile .As the no. of followers reached a
critical no.(2000 original followers ) ,posts
were designed in accordance with the
courses available and leads were generated
.Till date -1/5/16 Edupristine has not used
its LOGO in any of the posts but is still
converting leads into customers .