Transcript Document

Competitive Analysis Chart
COMPETITOR NAME/URL
WEB SITE
OBSERAVATIONS
SOCIAL MEDIA
PRESNECE
COMMON
POSITIONING
WORDS
BLOG
OBSERVATIONS
OPPORTUNITIES
www.example.com
Not using CTA or
any special offers
Twitter—not
many followers
Expert/Expertise
Comprehensive
Dedicated
Mostly selfpromotion
Focus on
products
Watch-out for
over-used terms
Can position as
thought-leader
www.example2.com
Unclear CTA and
long forms
Facebook page,
1000 followers
Easy to use
Simple
Comprehensive
Disjointed and
not updated
often
Should make a
FB page
Use clear CTA