Transcript Slide 1

The Power of Partnerships
Putting the pieces together for ASW success
Governor Proclamation
 Washington specific logo
 Events every day of WSW
 DFI partnered with CTED/WA ABCs &
others (10+ partners)
 Web site, tips, “tool-kit”
 Twitter & blog incorporated in outreach
 Press releases, YouTube channel
 Media coverage – print, TV, online
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Findings
Having a “tool-kit” is key to success
 Offering to do the work is needed to
increase/improve involvement
 Web 2.0 is a necessity to reach more
people, more media & more partners
 Throw the net wider than you think you
should: you’ll be surprised what you
“catch” in the way of partners!
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Findings
Grass roots connections are PRICELESS
 Saves Week can encompass more than
you think – be open to new ideas
 NO event is “too small” or “too big” –
roll with it and watch momentum build
 Media is a needy friend – give ‘em
LOCAL, give ‘em PEOPLE & involve your
“regulars” for coverage
 Celebration is crucial for wrap-up!
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How can YOU do this?
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Gather the pieces of the puzzle together
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What’s the picture you’re working on?
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Theme – if everyone’s working on one theme, it
makes it easier to pitch i.e. “Surviving & Saving In
Tough Times”
What SHOULD it look like?
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Preliminary partner meeting
What are your goals? What do you want?
Brainstorm – Where do the pieces “fit” in the picture?
How can you play off each other & put the pieces
together to complete the picture?
Get a new perspective to find new solutions
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Be someone else – what would they do?
How can YOU use this?
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Tactics
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Use EVERY outreach method you can
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Who’s the cat-herder?
Break it down – task it out
DEADLINES: Set them & KEEP them
In-person
Web 2.0 (Net, Twitter, Blog, Facebook…)
Media (print, radio, TV, online, bloggers)
Word-of-mouth is priceless!
Do as we say, not as we do: track it!