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How to Connect and Engage on
Twitter
BEST PRACTICES FOR NON-PROFITS
Connect
 Start tweeting
 Promote your feed
 Follow others in your field
Engage
 Be casual
 Tweet regularly
 Create value
My favorite Twitter accounts
Media
• @WitnessOrg
Hashtags
• @GatesFoundation
• @HSUS (Humane
Society)
Hot topic/questions
• @RoomToRead
Engagement
• @Watsi
• @DirectRelief
• @Nature_org
• @LLSusa (Leukemia &
Lymphoma Society)

Abrahams, Kyria, and J.D. Lasica. "24 best practices for
nonprofits using Twitter." Socialbrite. N.p., 3 Oct. 2011.
Web. 20 May 2014.
<http://www.socialbrite.org/2011/10/03/24-bestpractices-for-nonprofits-using-twitter/>.

Campbell, Julia. "11 Best Practices for Nonprofits In Social
Media - J Campbell Social Marketing." J Campbell Social
Marketing RSS. N.p., 14 June 2012. Web. 21 May 2014.
<http://jcsocialmarketing.com/2012/06/11-bestpractices-for-nonprofits-in-social-media/>.

Cohen, Lon. "26 Charities and Non-Profits on Twitter."
Mashable. N.p., 19 Mar. 2009. Web. 20 May 2014.
<http://mashable.com/2009/03/19/twitter-nonprofits/>.

Sharma, Ritu. "NPQ." How Nonprofits Use Social Media
to Engage with their Communities. N.p., 13 Mar. 2014.
Web. 20 May 2014.
<https://nonprofitquarterly.org/management/23837how-nonprofits-use-social-media-to-engage-with-theircommunities.html>.
Bibliography
Articles, websites and
blogs I referenced
and/or reviewed during
my research.