Transcript - Whiteoaks PR

The Worshipful Company of Marketors Social Media Case Study
CASE
STUDY
Client
The Worshipful
Company of
Marketors
Project
Social Media
Management
Industry
Marketing
Headline
Results
2800+ Twitter
followers
480% increase
in online
audience
Over 500,000
organic Twitter
impressions
BRIEF
APPROACH
RESULTS
The Marketors is the 90th in the
City of London Roll of Livery
Companies. The company is
one of 33 ‘Modern’ Livery
Companies that has been
created to reflect the evolution
of new professions.
Through Whiteoaks’
recommendations, its digital
consultants took ownership of the
social feeds to provide content and
community management support.
A staggering increase of over
2,800 Twitter followers,
equating to audience growth of
480%.
The Marketors aims to promote
marketing education and the
benefits of the profession of
marketing to those in the City,
the Livery and beyond.
To establish and increase
awareness, Whiteoaks was
tasked with growing and
nurturing its online audiences,
initially through Twitter and then
on LinkedIn.
Whiteoaks’ specialists put together
a plan of action with the aim of
growing the Marketors’ Twitter
presence; this plan included
influencer/key publication
engagement, weekly content
calendar and live event support.
To increase growth and
engagements, Whiteoaks started
sharing relevant and interesting
content; engaging with industry
influencers and key publications;
and promoting the company’s
upcoming events and coverage
generated through the PR
campaign to establish the
Marketors as the voice of the
marketing industry’s thought
leaders.
Over 4,400 engagements on
Twitter with @Marketors’ tweets
achieving an average
engagement rate of 1.18%.
Over half a million organic
impressions on Twitter.
A large and engaged Twitter
community, including some of
the industry’s top marketing
professionals discussing and
sharing their views on the latest
marketing news and trends.
An increase in web traffic being
pushed toward
www.marketors.org following
the growth of the social
channels.