Transcript Presentation - DMPS Instructional Technology

SOCIAL MEDIA
FOR TEACHERS
Phil Roeder, Director of Communications & Public Affairs
WE HAVE 38,000 STORIES TO TELL!
HOW CAN WE TELL THEM?
THAT WAS THEN
THIS IS NOW
WHY BE SOCIAL?
SOCIAL MEDIA DEBATE IS OVER
• If you are debating the use of social media today,
you would have also debated:
–Using a telephone in the 1920s
–Using a fax machine in the 1980s
–Using email and web sites in the 1990s
ALL THE KIDS ARE DOING IT
• 2 billion people can’t be wrong
• Changes in “traditional” media
• Ability to be your own newsroom
• Anytime and anywhere
• Phone = most people’s computer
• Drive online traffic
WEB SITE SUPPORTS SOCIAL MEDIA
• Platform for social media
• Average ~500K visits per month
GOING MOBILE
• On-the-Go Information:
– News Summary
– Calendars
– Maps/Contacts
– Menus
– Social Media
• 14K+ downloads since August
@DMSCHOOLS
SOCIAL MEDIA @ DMPS
• 2011:YouTube/Flickr only
• Today: six social media sites
• Integrated with web, social
• 37K Facebook/13K Twitter
FACEBOOK
•
/DMschools
• Summaries/links to blog, news
releases, photos/video, etc.
• Major announcements (i.e. break
reminders, weather-related, etc.)
• Policy information (attendance areas,
budget, etc.)
• 37K+ followers
TWITTER
• @dmschools
• Link to new web content
• Reminders/announcements
• Share/retweet school info.
• Share/retweet news stories
• Fun facts and miscellany
• 13K+ followers
PINTEREST
•
/DMschools
• Pinterest founder is a DMPS
alum
• Similar postings to
Facebook
• More graphic/photo
emphasis
INSTAGRAM
•
/desmoinespublicschools
• Snapshots of events around
the district.
• Most engaged social media
platform
FLICKR
•
/dmps
• Library for ~28K
photojournalist-quality photos.
• More than 16 million views
• Images shared on web site and
social media.
“IF YOUR PICTURES AREN’T GOOD ENOUGH,
YOU’RE NOT CLOSE ENOUGH.”
-Robert Capa
PHOTO TIPS
The camera in today’s iPhone 6
has twice the megapixels as
Canon’s first professional digital camera
introduced in 2001 for $4,999
PHOTO TIPS
• PROXIMITY: Capture the “action”
• FOCUS: A photograph not in focus is a
photograph that cannot be used
• INTEREST: people against a wall = boring;
people doing something = interesting
PHOTO TIPS
• OK to photograph? Check Infinite Campus.
• Photo of a group activity typically OK
• Careful when and how to ID students
• Public Events (concerts, sporting events,
etc.): no expectation of privacy
SOME FRIENDLY ADVICE
TWITTER FOR TEACHERS?
• Do Not Combine Business and Pleasure
• Measure Twice, Cut Once
• Humor Best Left to Professionals
• Don’t Die With The Secret (or @ handle)
• Do Unto Others (except students!)
• Use It, Or Lose It
TWITTER IN THE SCHOOL & CLASSROOM
TWITTER FOR TEACHERS?
In addition to what Phil shared:
• Powerful personalized PD…from your couch!
• Provides inspiration, affirmation & motivation
• Stay current with your content area trends
• Communicate with your peers & leaders
• Meet your parents & students where they are
LEARNING CURVE
WATCH
TALK
ENGAGE
TAKING THE FIRST STEP
• Create an account
• Pick a ‘handle’
• Complete your profile
• Add a photo
• Follow people & organizations
PROFESSIONAL DEVELOPMENT MODEL
1. Model first
2. Display your twitter handle
3. Offer real-time encouragement
4. Encourage backchannels during mtgs & PD
HASHTAGS
• Use a hashtag to find conversations
• Use a hashtag to join a Twitter chat
• Use #innov8dmps for all Tweets TechCon
@USERNAME
• Twitter user name, like an email address
• Tweet post started with @username, it's a
direct reply, only person you tweet at and
others that follow both of you (still
searchable)
• If @username appears anywhere else in post
it’s considered a mention
THE FIRST TWEET…
Follow Us!
@DMschools
@thekiteproject
@PhilRoeder
@ScotSoups
@jacobwelchans
@B_Wagoner
@CoolCatTeacher
@jonathanwylie
@tomwhitby
Share the awesome!
#innov8dmps
QUESTIONS/DISCUSSION
THANK YOU