Transcript MS PowerPoint 97/2000 format

http://www.ukoln.ac.uk/web-focus/events/conferences/alpsp-2009/
The Role of the Social Web
in Scholarly Communication
Brian Kelly
UKOLN
University of Bath
Bath, UK
Email:
[email protected]
Twitter:
http://twitter.com/briankelly/
Acceptable Use Policy
Recording/broadcasting of this talk,
taking photographs, discussing the
content using email, Twitter, blogs,
etc. is permitted providing
distractions to others is minimised.
Blog:
http://ukwebfocus.wordpress.com/
Tag for del.icio.us ‘alpsp-2009'
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This work is licensed under a
Attribution-NonCommercial-ShareAlike
2.0 licence (but note caveat)
Introduction
Contents
• Social Web and the researcher
 Blogs
 Wikis
 Micro-blogs
 Social sharing
• Challenges
 Sustainability (it’ll disappear)
 Merit (it’s trivia)
 Diversity (it’s not for all)
• Conclusions and Speculations
Personal Experiences
My peer-reviewed and invited papers are listed in
University of Bath institutional repository (with full-text
where possible)
Accessing The Paper
Metadata for most
recent paper available
in repository
Access to paper
currently embargoed
Accessing The Paper
Metadata for
most recent
paper available
on publisher’s
Web site
Access to
paper available
to subscribing
institutions –
otherwise ~£30
Giving Birth To The Paper
Paper written Jan-Apr 2009
Ideas developed following
plenary talk at OzeWAI
2009 conference, Jan 2009
For plenary talk:
• Slides shared on
Slideshare
Giving Birth To The Paper
For plenary talk:
• Talk videoed (using Flip
camera)
• Video uploaded to
Blip.TV
• Video embedded in blog
post, Web page, …
Giving Birth To The Paper
Blog post about talk: (a) embeds misc.
resources and (b) provides forum for
discussion
Giving Birth To The Paper
Two tweets received
immediately after talk
at OzeWAI 2009 conf
Led to:
• Discussions during
conference
• Contributions to
paper, which
strengthened
arguments
The Value of Brevity
Cited in post on “Web Accessibility
Framework in 3 Words”
Response by David Sloan,
accessibility researcher, University
of Dundee & co-author of several
joint papers:
“I was sure I had been using a similar phrase in web accessibility talks and
tutorials, so I thought I’d look back through my archived presentations to
see when I first mentioned something similar. …
… it was surprising – and sobering – to see how much in older
presentations I would jump into the detail without some context – some
simple three word phrases, like Lisa’s, to underpin how to approach web
accessibility.
Your post on Twitter and JISC proposal writing, is an illustration of how
services like Twitter are teaching us how to be more succinct and effective
in our communication.”
David Sloan (accessibility researcher)
Traditional approach:
“In academia, this is
how the quality of our
work is measured –
number of publications
we achieve, … the
quality of the place we
publish …”
But:
“slow process of peer
reviewing …
it’s wonderful to find &
read [blog posts &
articles] …
research written for web
… easier to read than
David’s Twitter account created in Oct 2008
an academic paper”
and blog launched in Feb 2009
After The Paper Is Published
Summary on blog allows
personal responses to be
made
After The Paper Is Published
Summary on blog provides
blog track-backs to other
blog posts linking to post
‘Pimp Up’ Your Stuff
How does traffic arrive at UK Web Focus blog?
As the top post (about Opera Unite) had been
tweeted, visits are probably from a Twitter client
(rather than the Twitter Web site)
Revisiting blog post
about the Web
Adaptability paper:
• bit.ly service used
• Statistics available
Tweet written to make RTing easy:
“The Power Of Passed Links”
The Value Of Twitter Is In “The Power Of Passed
Links”
Wilson predicts that at current growth rates, Twitter
“will surpass Google for many websites in the next
year.” And that just as nearly every site on the Web
has become addicted to Google juice, they will
increasingly try to find ways to get more links from
Twitter. Because Twitter equals traffic. …
Moreover, he asserts that these Twitter links “convert
better” than search links because they are often prefiltered and come in the form of a recommendation
from someone you are following.
TechCrunch, June 2009
Shared Bookmarks
References in talk
bookmarked in del.icio.us
Enables me to:
• Embed resources in
Web page (via RSS)
• Explore citations
• Make contacts
Shared Bookmarks
References in talk
bookmarked in del.icio.us
Enables me to:
• Embed resources in
Web page (via RSS)
• Explore citations
• Make contacts
Slewth’s RT led to finding
her blog & recent papers &
then phone chat
Experiences With Wikipedia
What About
Vandalisation?
Rapper Sword
page overwritten
with spam on 6
July 2008.
Page restored 1
minute later
Wikipedia
Account created in 2004
initially for social use.
Have created work-related
pages (Amplified
conference & IWMW) and
updated other pages
(content & typos)
Experiences gained (&
trusted reputation) in social
use helped with
professional use. Might
track record provide
additional work benefits?
The Social Web Challenges
Personal experiences in use of blogs, Twitter,
video- & slide-sharing to support writing,
receiving feedback & maximising impact of
paper described.
But what of challenges:
• It’s not for everyone
• The services may disappear
• I’m unconvinced it provides a tangible ROI
It’s Not For Everyone
Use of Social Web isn’t for everyone:
• Personal preferences (1): might willingness to use
Social Web reflect plant / resource investigators in
Belbin model?
• Personal preferences (2): preferences in reading
blogs (stories?) or peer-reviewed paper (models)
• Personal issues: it takes time to understand &
master use of tools
• Gender, culture, age, … factors?
• Discipline issues: unsurprising that Web
researchers may be more willing to use Web tools
• …
Thoughts: research groups should consider how use of
Social Web can be exploited across research teams
Sustainability Challenges
What happens when:
• Twitter breaks (again)
• You discover your old tweets can’t be accessed
• The xxx service wasn’t financially viable
• The xxx service is now unfashionable (Orkut?)
• …
Comments:
• In-house services also don’t last forever;
may break; may not be used; …
• JIS PoWR project advised on Web
preservation, including Social Web
preservation
Sustainability Challenges
Need to put sustainability issues in context:
• Disappearing institutional resources
Biases
• Disappearing institutions
Intended
• Disappearing technologies
Purpose
(mainframes, minis, …)
Benefits
Need for:
(various
stakeholders
• Risks and opportunities
Risks
assessment framework
(various
stakeholders
• Data migration
Missed Opps.
(various
• Willingness to accept some losses
Time To Stop Doing and Start Thinking: A
Framework For Exploiting Web 2.0 Services,
Kelly, B., Museums and the Web 2009
stakeholders
Costs
(various
stakeholders
Subjective factors
Need For Evidence
Concerns:
• It’s still speculative.
• We (organisations) need
more evidence that
Social Web provide
tangible be befits to
scholarly publishing.
Issues of Social Web metrics to support
• We (researchers) also
research has been discussed by Martin
need such evidence
Weller, Open University:
• Connections versus Outputs
• Some more thoughts on metrics
Relevance of evidence to data is
questionable
Conclusions
To conclude:
• Researchers are staring to use Social
Web to support various research activities
• But not all will or should do so
• There are (unresolved) issues
• There are also issues about the
sustainability of managed services
• Further research is needed
• But it can’t be ignored
Who will benefit most in period of uncertainty: those
who just do it or those who remain sceptical?
Questions
Questions are welcome
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