Transcript Effective Use of the Social Web in Organisations: Introduction

http://www.ukoln.ac.uk/cultural-heritage/events/ili-2010-workshop/
Effective Use of the Social Web in Organisations:
Introduction
Brian Kelly & Ann Chapman
UKOLN
University of Bath
Bath, UK
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Introduction
Contents
Introduction
• About the Workshop Facilitators
• About the Workshop
• About You [exercise]
Case Studies: Use of Blogs
Beyond Blogs – What Can twitter Offer?
Reasons For a Library Blog or Twitter Account
Beyond Blogs: Social Networks
What are the Barriers?
Addressing the Barriers
Making a Business Case
Conclusions
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Introduction
About The Workshop Facilitators
Brian Kelly:
• UK Web Focus: a national advisory post
• Long-standing Web evangelist
• Author of the UK Web Focus blog,
contributor to other blogs & active Twitterer
Ann Chapman:
• Research Officer in UKOLN’s
Community and Outreach Team
• Main contributor to and commissioner
for UKOLN’s Cultural Heritage blog
• Running Social Web training course for MLA
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Introduction
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About The Workshop
By the end of the workshop you should:
• Be aware of key blogging concepts and tool
• Have learnt about ways in which blogs can be
used within a library environment
• Have learnt about the potential role of Twitter
and social networks
• Have identified potential barriers to the
deployment of blogs within an institution
• Have discussed strategies for overcoming
barriers
• Have learnt about tools and techniques for
measuring a blog’s impact and success.
• Have had the opportunity to make a business
case for use of the Social Web
About You
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Where do you work?
What do you do?
What is your interest in this workshop?
What specific issues would you like to see
addressed?
Draft Programme
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Time
Content
10.00-10.05
Introduction [BK]
10.05-10.10
Your interests [All]
10.10-10.30
Blog Case Studies [ADC]
10.30-10.40
Beyond Blogs: the Role of Twitter [BK]
10.40-11.00
Why Have a Blog or Use Twitter? The Library Context
[ADC & All]
11.00-11.15
Break
11.15-11.35
The Role of Social Networks [ADC]
11.35-11.50
What are the Barriers [All]
11.50-12.00
Addressing the Barriers [BK]
12.00-12.25
Making a Business Case [BK and All]
12.25-12.40
Making Your Proposal [All]
12.40-13.00
Conclusions
Questions
Any questions or comments?
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