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http://www.ukoln.ac.uk/cultural-heritage/events/social-web-york-2010-10/
What Web 2.0 can do for you
Ann Chapman
UKOLN
University of Bath
Bath, UK
Email:
[email protected]
About this Talk
This talk will look at how you can use
the social web to support the work of
your organisation
Twitter:
http://twitter.com/ukolnculture/
UKOLN is supported by:
A centre of expertise in digital information management
This work is licensed under a AttributionNonCommercial-ShareAlike 2.0 licence
(but note caveat) www.ukoln.ac.uk
Web 2.0 is many things
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What defines Web 2.0?
It’s an attitude – not technical standards
• Always evolving
• Can be ephemeral
• Participation
• Openness and trust
• Simple to use
• Often free to use
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What is the Social Web?
Social networks
Communication
The spaces
where people
are already
Sharing content
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Social Web Users
Who?
• Many grew up with Web 2.0
• But not just the young - silver surfers
• People with disabilities
What for?
• See Web 2.0 as a social environment
• Use Web 2.0 for personal storage
• Share content via Web 2.0
How?
• Devices may determine type of service use
• Age may steer choice of service types
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Did You Know?
Fact
• 72% of internet population are on at least
one social network
• Twitter gets 300,000 new users every day
Figures above from:
52 Cool Facts about social media (http:bit.ly/aoczDA)
13 Mind-blowing facts on social media (http:bit.ly/9HDprr)
Alerted to these by: Phil Bradley column in CILIP Update
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Where Do You Start?
Don’t start with ‘We need to blog’
But ask yourself
• What do I want to achieve?
• Who do I want to make contact with?
• What are their likely interests?
• What do they use?
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Task = Communicate
Think Web 2.0 “as well as”
• Not instead of Web page, RSS feed, posters and
fliers, etc.
Activities
• Holiday challenges for children
• Touch sessions for visually impaired people
News
• Announcements and reminders
• Changes (to opening hours, services, contact
details, etc.)
• Emergencies (closed by snow, floods, power
cuts)
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Communicate by …
Activities
• Blogs, Twitter, Web pages
News – general
• Blogs as well as home page and RSS
feeds
News - emergency
• Twitter: re-tweets mean a message can
reach a wide audience very quickly
• Update your Facebook page and set up
automatic tweets
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Communicate using …
Blogs
• Posts can vary in length.
• Blogging services - the most commonly
used are: Blogger, Wordpress, TypePad
Micro-blogs
• Twitter is currently the most used
• Short messages – 140 character max
• But there are others, e.g. Tumblr, Plurk,
Emote.in, Beeing, Jaiku and identi.ca.
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http://britishlibrary.typepad.co.uk/patentsblog/
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http://blog.hertfordmuseum.org/
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http://twitter.com/bristollibrary
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http://twitter.com/devonlibraries
**Devon
Libraries
update
twitter via
facebook
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Character Twitter Accounts
Why?
• Establishing a character makes it more
personal
• Can be quirky and eye-catching
• It’s fun – appeals to the young (and not so
young?)
• Builds a link to the organisation
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http://twitter.com/nathistorywhale
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http://twitter.com/iamhenryviii
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https://twitter.com/YuffyMOH
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Task = Building Communities
Reading groups
Friends of the (museum/library/archive)
Local history groups
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Build Community by …
Reading groups
• Continue discussion from meetings
• Enable housebound / sensory impaired to
join in
• Blogs or wikis
Friends of the museum – promote activities
• Facebook groups
Local history group - share content
• Flickr group
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http://thebookcase.wetpaint.com/
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http://teenreadinggroup.wetpaint.com/
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http://www.librarything.com/groups/byairlandseahampshir
Hampshire special collections awards public vote
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http://en-gb.facebook.com/group.php?gid=133645189997286&v=wall&ref=mf
http://www.nmm.ac.uk/about/youth/
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Task = Staff Development
The problems
• Little or no budget
• Limited staff time to attend courses
• Staff located in multiple locations
• Part-time staff – timetabling issues
• Staff at different levels of experience
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Develop Staff Skills by …
23 Things programmes
• Staff follow at own rate
• Useful refresher to retain skills
How?
• Follow someone else’s blog or wiki
• Develop your own training course (and
staff manual) as a blog or wiki
• Use / create resources on YouTube and
Slideshare
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http://23things.wetpaint.com/
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Portsmouth & Surrey
www.ukoln.ac.uk
http://devlibs23things.wordpress.com/
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Task = Share Content
Why?
• People like to contribute
• Harness popularity of Flickr and YouTube
• Enrich the experience
• Not just on the day
• Putting things in context
• Benefits
• Build engagement
• Gain additional resources / information
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Share Content by …
Blogs
• Local history – post on topic, people add
information through comments
Flickr
• Your photos lacking date/place/names
• Their photos: current events, historical
YouTube
• Curator talks on specific objects
• Author talks
• Oral history interviews
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http://www.flickr.com/photos/devonlibraries/
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What Else Could I Use?
Podcasts (via YouTube)
• Can be audio or video
• Oral history interviews, author talks
• ‘How to’ talks
Brian Kelly on Web 2.0 (video podcast on YouTube)
http://www.youtube.com/watch?v=axoRFdINQRc
Librarything
• Free up to 200 titles, or small fee above that
• ‘New to the library’ collection
• Virtual bookshelf on a topic
• Reading group resource
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Questions
Any questions?
Name: Ann Chapman
Address: UKOLN, University of Bath, BATH, UK
Email: [email protected]
Web site: http://www.ukoln.ac.uk/
Blog: http://blogs.ukoln.ac.uk/cultural-heritage/
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