Transcript PowerPoint format - Help for Headaches and Migraine

Blogs & the
Patient Advocate
Versatile
Efficient
Effective
As
easy as composing
an email
You can use your blog
to…
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Establish your voice, your persona.
State your mission on a regular
basis.
Make a visual statement and
increase recognition of your logo.
Report relevant news.
Engage your readers.
Make some $$.
Provide reinforcement for those
who help you.
Network with other organizations.
Update Web site content without
editing the actual HTML pages.
Establish your voice,
your persona…
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Develop your conversational
style, your “voice”
Incorporate your color scheme
Convey your philosophies
Let the style you develop
convey who you are.
State your mission on
a regular basis…
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State it verbally
State it visually
Rephrase your mission so
everyone “gets it”
Report related news…
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Local news
National news
International news
Find ways to relate it to your
readers and to get them
interactive through comments
Engage your readers…
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Make people think
End an entry with a question
to generate comments
Write a controversial editorial
piece
Request reader feedback via
comments or email
Link to a poll
Link to a forum or chat room
Reinforcement &
recognition
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Have a contest to name your
blog
Thank volunteers
Thank supporters
Recruit volunteers &
supporters
Thank your community
Update Web site…
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Set up a separate blog for any
section of site that needs
frequent updates
Use an iframe tag to insert the
blog
Anyone can be assigned to
update any section and given
password access to that blog
only.
No need for people to edit
HTML pages
Earn some $$
Blogs can monetize…
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Text ads such as Google
AdSense
Ecommerce affiliates such as
Amazon.com, LinkShare and
Commission Junction affiliates
Donation buttons
Gift shop links