Transcript Meet Charlotte - Business Communication Network

Top 60 Marketing Tips
Don't Get Lost In The Crowd
Does Your Image Need Improvement?
(Everything Is Marketing).
What Does Your Desk Say About You?
What Does Your Receptionist Say About
Your Business?
You Have Got To Have A Good Intro
Clean Up Your Reception area (or Waiting
Room).
(Apply The "Average Waiting Time X 2 Test")
Prepare An Elevator Pitch
Invest In A Really Good Website
Give Something Meaningful Away
Always Have Copies Of Your Published
Articles On Your Web Page
Have You Googled Yourself Lately
Never Underestimate The Power Of Google
For Enhancing Your Credibility And
Visibility
Does Your Business Card Say Anything
Interesting About You
PDF First (Send Documents In PDF)
Just Say "Thank You"
Don't Just Be A Joiner, Be A Leader
Don't Play By Yourself (Work With Others)
File/Deal Closing Letters Are An Absolute
Must
Do You Have A Written Marketing Plan
Be Aware Of
Your Online
Persona
Get Your Ducks In A Row (Marketing
Messaging And Accountability Vs.
Messaging)
Identify Repetitive Tasks And Develop
Automated Systems With Fixed Fees You
Can Market
www.ProcessMaster.com
Sit Next To A Stranger
Keep Your e-Communication List Private Use "BCC"
Build Something Unique That Defines You
Consultants: Keep A Referral Log
Create And Maintain Compelling Marketing
Materials
Separate The Wheat From The Chaff (Find
Out Where Best Clients Found You)
Surf The Web For Great Ideas
What Goes Around Comes Around (Use
Clients Services)
Don't Set Yourself Up For An Ethics
Violation, Follow Advertising Rules
By Your Clients Some Pizza
Set Up Form Letters To Follow Up Business
Cards You Receive
Don't Be The Last To Know (Google Alerts)
You've Got To Be Accessible
Boot Your Worst Clients
Find The Right Clients
Read Books
Its OK To Boast A Bit, But Be Careful When
Promoting Results
Rubber Stamp It
To Blog Or Not To Blog (RSS)
http://blog.ProcessMaster.com
Use An Email Signature
If You Don't Have Time To Blog, Make Time
To Podcast
Ask Your Clients For Suggestions (Client
Advisory Committees)
Every Firm/Company Must Have A Written
Marketing Plan
Include Contact Information At The End Of
Your PowerPoints
Thank You
Contact me as
[email protected]
Http://www.ProcessMaster .com
No more than 5 points per Power Point Slide
Don't Just Send Your e-Newsletter And
Think Its Being Received, Track It
(Campaigner.com)
Brainstorm For Your Community
You Cannot Have A Marketing Plan Without
A Budget
Create News Your Clients Can Use
Get Your Hair Done (Get To Know The
People Who Also Serve The Clients You
Want To Serve)
Marketing Is A Team Sport, Don't Let Sales
People "Opt Out", But Don't Expect Equal
Results From All
Use Online Clipping Services To Keep You
Information About Clients And Issues That
Are Important To Them
Look Successful But Not Too Much | Don't
Blow Your Own Horn Too Loudly
Great Royalty Free Graphics For Your
Newsletters And PowerPoints
Don't Do Bad Power Point
Don't Ignore Future Customers Or Your
Family
Don’t Exibit At A Trade Show You Have
Never Been To Before As A Delegate
Bad Publicity Stays With You