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Welcome! BMA-Minnesota Social Media Panel Discussion BMA-Minnesota is the only organization in this area formed exclusively to help B2B marketers and communicators keep on top of the latest trends, products and strategies. Brand Building • Web site Phase II – Member Resources – Creating a Community • Publicity • TCB Advertising Campaign Member Communication • E-mail Updates/Announcements • We expanded our social media footprint. Join us on Twitter, LinkedIn and Facebook. http://tinyurl.com/da3lc7 • Professional Development – Topic Tracks • Management • Marketing • Technology – Forums • Featured Speaker (public) • Panel (public and members only) • Small Group (public and members only) • Members, join us: – Wednesday, March 18 at 7:30 at the Urban Bean for a follow-up discussion on social media – Thursday, April 2 at 5:30 for a chapter meeting. You’ll have the opportunity to network with your fellow members and hear about the future of BMA-Minnesota How Social Media can Breathe Life Into Your B2B Marketing Program Today’s Panel Features: • Tom Pick, author of WebMarketCentral.com and marketing executive at KC Associates, LLC • Jared Roy, president of Risdall Integration Group • Mark Palony, marketing manager of SAP Solutions, SoftBrands • Beth Fischer, market research advisor from the The TCI Group, moderator What is Social Media? • According to Wikipedia, Social media is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications, influence and interaction with peers and with public audiences, typically via the Internet and mobile communications networks. • According to Tom Pick, social media incorporates the 4 C's of social media - "online tools that permit users to create content, within a given context, to help establish connections and engage in conversations." TOM PICK Tom Pick Marketing & PR Executive, KC Associates ***************** KC Associates 2725 Sherwood Road Mounds View, MN, 55112 USA Direct: +1 763 244 3462 Fax: +1 763 390 2070 Mobile: +1 763 438 1670 Skype: tom.pick www.kc-associates.com • Marketing & PR Executive for b2b IT marketing agency KC Associates • Outsourced CMO and group web marketing specialist, focused on SEO, online marketing and social media • Author of the multiple award-winning WebMarketCentral blog • Get to know Mark at: www.linkedin.com/in/tompick, http://www.twitter.com/tompick and http://tompick.com Social Media Experience • • • • • • • Blog design, writing and promotion Online reputation management Social media releases Blogger outreach and guest posting Twitter Linkbait and social promotion Wikipedia and Knol JARED ROY • • • Jared Roy President, Risdall Integration Group ***************** Risdall Marketing Group 550 Main Street New Brighton, MN, 55112 Direct: 651 286 6731 [email protected] • • President, Risdall Integration Group – #1 Web development and design firm – #6 Public relations firm – #8 Advertising agency Developing integrated, digital and social marketing campaign strategies to help achieve client objectives and long-term visions Developing and planning the convergence of traditional and new media Developing online influencer outreach strategies Get to know Jared at: www.linkedin.com/in/jaredroy www.twitter.com/laskaroy www.fourthshiftedition.com/blog www.jaredroy.blogspot.com MARK PALONY Mark Palony Marketing Manager, SAP Solutions ***************** SoftBrands 800 LaSalle Avenue Suite 2100 Minneapolis, MN, 55402 USA Direct: +1 612 851 1898 Fax: +1 612 851 1560 Tel: +1 612 851 1500 Mobile: +1 763 257 5202 www.softbrands.com • Global marketing manager for SoftBrands, an enterprise software provider • Responsible for all aspects of marketing, communications and public relations for SAP Solutions • Mark manages execution of the company’s social media strategy -including the blog, Twitter, podcasts, videos and KPIs • Get to know Mark at: www.linkedin.com/in/markpalony, http://www.twitter.com/markpalony and http://www.fourthshiftedition.com/blog SoftBrands Social Media Experience • Reverse entry • Defined strategy • Successes – Twitter connections – Food safety release Social Monitoring Tools Free tools Google Alerts: alerts.google.com BlogPulse: www.blogpulse.com Technorati: www.technorati.com Twitter Search: search.twitter.com http://mashable.com/2008/12/24/free-brand-monitoring-tools/ Advanced (paid) tools: Radian6: www.radian6.com Collective Intellect: blog.collectiveintellect.com HubSpot: www.hubspot.com http://mashable.com/2008/12/29/brand-reputation-monitoring-tools/ Monitoring Tools • Google is your homepage Monitoring Tools • www.search.twitter.com Monitoring Tools • Google Alerts Monitoring Tools • RSS Feeds Monitoring Tools - Blogs Monitoring Tools Is Social Media for B2B? • There are IT-oriented communities like Slashdot (http://slashdot.org/), Dzone (http://www.dzone.com/links/index.html) and ITtoolbox (http://it.toolbox.com/) that are successful because technology buyers are heavy social media consumers and comfortable with the technology, but very little in the way of B2B-specific sites. • One exception worth noting is a relatively new site called FYIndOut (http://www.fyindout.com/). If you’ve ever used Angie’s List (http://www.angieslist.com/Angieslist/) to find a home repair contractor or Epinions (http://www.epinions.com/) for reviews of consumer products, FindOut wants to be a combination of those sites but focused on B2B products and services. It will be interesting to see how that model performs. Suggested Links from our Panel Five Ways to Use Social Media to Find B2B Influencers http://blog.hubspot.com/blog/tabid/6307/bid/4553/5-Ways-to-UseSocial-Media-to-Find-B2B-Influencers.aspx Tweeters use Twitter for Business http://www.mediapost.com/publications/?fa=Articles.showArticle&ar t_aid=101018