Transcript Classic IWRM: The Delaware River Basin Commission

Social Media Opportunities for
Water Leaders
Michael E. Campana
[email protected]
Past President, AWRA
Professor of Hydrogeology & Water Resources Management
Oregon State University
Canadian Water Network
23 April 2014
He’s Baaack! The Emperor of IWRM!
Debuted at Summer 2011 AWRA IWRM Conference:
Integrated Water Resources Management:
The Emperor’s New Clothes or Indispensable Process?
http://is.gd/xLa7UC
AWRA IWRM Conference – Reno, NV, 30 June – 2 July 2014
http://www.awra.org/meetings/Reno2014/
The Water King’s (Emperor’s
Evil Twin) 3 Commandments!
1)“A fool and water will go
go the way they are diverted.”
– African proverb
2) “Nothing is impossible for the man
who doesn’t have to do it himself.”
3) Bottled water = $3.2M/acre-foot
(see #1)
My T-Shirt
got water?
Job opening: Water Carrier
Requirements: must be able to balance
45 pounds on your head while trekking
rocky dirt roads for miles.
Hours: up to 8 hours a day
Wages: $0
Only women & children (girls) need
apply!
 Born in Manhattan (New York, not Kansas). Grew up on
Long Island, NY. Left East for good in 1970 (one year @
GA State University in Atlanta, early 1980s)
 Undergraduate degree in Geology – College of William &
Mary in Williamsburg, Virginia (Class of 1970)
 Learned my water (hydrology - MS & PhD; mathematics
minor) at U. of Arizona – emphasis on groundwater
hydrology
 Spent virtually entire adult life
(1970 – 2006) living and
working (Desert Research Institute and U of NM) in arid
Western USA (AZ, NV, CA, NM). Rehydration: western
Oregon since 2006 (1 meter precipitation/year)
 International work: Central America, South Caucasus,
Central Asia, Egypt, Europe
 Favorite compliment (depending upon who says it):
‘You don’t sound like an academic!’
 1975: Finished graduate work in hydrology at U of AZ. Desert
Research Institute (1976-89); U. of New Mexico (1989-2006)
 Mid-1990s: went over to “dark side” - policy, management,
etc. Hung out/worked with economists, sociologists, lawyers,
et al. Appreciated multidisciplinary/interdisciplinary
approaches to water. Married Mary Frances in 1993 (support!)
 Late 1990s: Started focusing on WaSH (water, sanitation, and
hygiene) issues in developing regions. Volunteer work with
Lifewater International and Living Water International.
 2001-2005: Started traveling with students to Honduras to
work on gravity-flow water systems. Promoted
‘hydrophilanthropy’.
 2002: Founded 501(c)(3) nonprofit - Ann Campana Judge
Foundation (www.acjfoundation.org) – funds and undertakes
water/sanitation projects in Central America
 2006: Social Media – Blog, Twitter, LinkedIn, Facebook; OSU
arrival; headed Institute for Water & Watersheds through 2009.
 Will not discuss individual social media
platforms and their strengths and
weaknesses.
 Will not repeat caveats and tips from social
media experts
 Will discuss my experiences, lessons
learned, etc.
 Speculate on how social media will affect the
future of water resources professionals
“Social media is the interaction
among people in which they
create, share or exchange
information and ideas in
virtual communities and
networks.” – Wikipedia
“I can’t define what social
media is, but I know it when I
see it.” – Michael E. Campana
 WaterWired blog (http://www.waterwired.org) - since January
2007. c. 900,000 page views; 2,800 posts; 2,200 comments)
 WaterWired Twitter – since February 2009. 21,000+ Tweets; c.
6,000 followers (Justin Bieber – 51M; Kim Kardashian – 21M)
 American Water Resources Association (AWRA) blog – primary
blogger (http://awramedia.org/mainblog/)
 LinkedIn (since late 2013); Facebook (since fall 2009); Games:
Aqua Republica http://aquarepublica.com/ Chat rooms (early
1990s!)
 WaterSISWEB (Scientific Information Syndication WEBsite)
http://sisweb.org/water - UC-Davis. Created by Kaveh
Madani. Hydrogeology Manager - active from 2007 – 2012.
 The Oregon Water List (TOWL) –1,100 subscribers (since 2006)
http://lists.oregonstate.edu/mailman/listinfo/oregon-waterlist
 Posted to various other sites (not so much these days). Also U
of New Mexico Water Listserv 1997 - 2006
 Also personal blog and Twitter (Campanastan)
WaterWired blog: http://www.waterwired.org
WaterWired Twitter: http://twitter.com/waterwired
Favorite rant –
Groundwater: The 'Rodney Dangerfield' of the
Hydrologic Cycle http://bit.ly/uYE8B1
“Water is the Rubik’s Cube of public policy.”
- John Laird, California Resources Secretary
“No policy without a calamity.” – Dutch proverb
“We learn nothing from history except that we learn
nothing from history.” – Cicero
“The road to help is paved with good intentions.”
- Tracy Baker