Transcript R6S Matrix™ System Break Your Advertising KPIs Away from Ordinary

R6S Matrix™ System
Break Your Advertising KPIs Away from Ordinary
Woah! Figuring out a way to track and measure your ad campaign
results, especially when you’re using various platforms and
different messages can be daunting.
At R6S, we implement a Matrix System to keep it simple. And
we’re going to share our little secret with you in this easy-to-follow
guide, complete with a customizable worksheet you can use for
your own campaigns.
Try the R6S Matrix™ Strategy now and
discover an easier way to measure your KPIs!
Gratis from your friends at R6S
R6S Matrix System
Step One: Create three* campaigns with different messaging. A color-coded system helps you keep track.
As part of your ideation, each message should have a slogan or tagline, copy, a CTA, and art for any
banner or multi-media ads. Below are our sample messages and color-coding:
• Half Price Sale Promotion. Sale for 50% off. A real bargain!
• New Product Line Announced. Meet our new line of fantastic products.
• Friends and Family Special Offer. An exclusive offer for the ones you love.
*Note, you can create more or less than three, R6S typically creates matrices in blocks of threes as it is the most effective for managing, tracking and adjusting.
R6S Matrix System
Step Two: Identify three* advertising platforms you want to try. Your platforms should be a mix based on
the research you’ve done on each. There are lots to choose from, including: Google AdWords, Yahoo and
Bing, Facebook, Instagram, Twitter, YouTube, LinkedIn, SnapChat, Yelp, not to mention native advertising,
email marketing, and various niche networks.
In our example, let’s say you picked the following:
•
Instagram
•
Google PPC
•
Pinterest
*Note, you can try more or less than three at a time, R6S typically creates matrices in blocks of threes as it is the most effective for managing, tracking
and adjusting.
R6S Matrix System
Step Three: Divide budget equally among your three campaigns, and also divide that budget equally
among the three platforms.
33%
33%
Half Price Sale
New Product Line
Friends and Family
33%
 Instagram
 Instagram
 Instagram
33%
 Google
 Google
 Google
33%
 Pinterest
 Pinterest
 Pinterest
33%
Each platform runs each campaign simultaneously, or as near to simultaneous as possible, so you
have comparable data. Watch ROI to and track cost per conversion to determine success.
Sample Monthly Budget of $3000
KPIs
• Number of conversions
• Cost per acquisition
How to Use this Worksheet
$3000 Monthly Budget
Half Price
Instagram
Google
$1,000.00 Pinterest
Simply edit the budget, the names of the campaigns, and the
platforms in this template to match your own.
The formula for CPA is 1/3 of that campaign’s budget, divided by
three, divided by the number of conversions. We use a monthly
budget of $3,000 in our example, however you can adjust by
changing the amount to match your budget.
This gives you a quick, down and dirty overview to measure the
primary KPIs in your advertising campaigns!
Notice how you can evaluate both the campaign and the platform.
Our sample numbers show that Instagram is not a good platform for
the Half Price campaign, but is great for the New Line campaign.
Remember, you can also calculate your Return on Advertising Spend
(ROAS) to see your profit ratio. Different products have different
profit margins and ROI. The Half Price campaign, for example, likely
has a different margin and therefore a different ROI than the other
campaigns. ROAS gives you a universal baseline whether you know
the profit margin or not.
Ready to Rule Your Online Advertising?
Get the full picture when you visit www.R6S.com and read our
Marketing Guides on Advertising for your industry.
Conversions CPA
8
$41.63
47
$7.09
22
$15.14
77
$12.99
Instagram
Google
$1,000.00 Pinterest
84
61
109
254
$3.96
$5.46
$3.06
$3.94
Instagram
Google
$1,000.00 Pinterest
62
18
106
186
$5.37
$18.50
$3.14
$5.38
New Line
Friends and Family
Want to Rule All Your
Online Marketing?
Take a deeper dive into planning your online marketing
strategy when you visit www.R6S.com. We offer
comprehensive marketing guides with all the
knowledge and strategies you need to succeed.
From Social Media to SEO—and whether you are a
fashion brand, small business, startup, entertainment
brand, school or university, or any kind of online
business or brand—we have the guide for you.
Or, if you are ready to discuss your future success,
call us today:
800.590.6953