Transcript Advertising Campaigns

Promoting Product and Services
Advertising campaigns are a group of
advertisements, commercials, and
related promotional material and
activities designed as part of a
coordinated plan to meet specific goals.
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Specific course of action
Combine marketing tools/promotion to reach
target audience
All promotion coordinated around a theme
End purpose is to draw attention and create
awareness, build enthusiasm, and drive
demand
Marketing tools or media draw from
promotional mix- include social media, text
messaging, and e-mail campaigns
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Determine theme
Identify the target audience
Determine objectives
Establish the budget
Develop the message
Select the media
Evaluate the campaign
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Work with their client
(business) to develop the
advertising campaign
Staffed with artists,
copywriters, media planners,
and art directors
Select appropriate media and
place ads for the business
Works within client budget
Account Executive for the ad
agency works with the client
(business)
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Develop strong relationship with
the Account Executive of ad
agency
Tailor ad campaigns for specific
countries and/or ethnicities
Understand your customer/
target market
Organize campaign
Ideas that spread WIN!
http://www.youtube.com/watc
h?v=xBIVlM435Zg
Project
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Coke- I’d Like to Teach The
World to Sing
Coke- Live on the Coke Side of
Life
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Pepsi- The Pepsi Generation
Nike- Just Do It
McDonalds-Have You Had Your
Break Today?
National Dairy AssociationGot Milk?
Capital One- What’s In Your
Wallet?
GEICO-Happier Than…
Or student approved idea
Students may work with a
partner or individually.
Students select from the list of
high profile ad campaigns
below and research the
campaign.
Prepare a PPT presentation
which highlights the history of
the campaign, the ad agency
who launched the
campaign/advertising, the
campaign theme, and how other
promotional elements in
addition to advertising were
integrated into the campaign.