Transcript 69% of the companies use multi channel marketing

EFI DirectSmile
User Days 2015
Benjamin Gillen – Data Applications
Data Relations
Overview of selected Data Relations
• Internal Database
• Client Information
• New Statistics
• Nearest Location
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Internal Database
Purpose / Advantage
• Write to same database by several different campaigns
• Users can edit the database from within campaigns
Examples:
• Internal admin page in the Front-end
• Search function / editing of single datasets
• Live example
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Client Information
Purpose / Advantage
• Deeper analysis of the target group
• Gathers user information for future marketing optimization
Examples:
• Ability to store user information as soon as user enters pURL
• Analysis of Operating system & language
• User location information (Country, City, Latitude-Longitude)
• Live example
4
New Statistics
Purpose / Advantage
• In comparison to Dashboard, page can be responsive
• Statistics can be implemented into campaign – easy access
Examples:
• Provide customer insight into statistics within campaign
• Live example
5
Nearest Location
Purpose / Advantage
• Show user specific locations on google maps
• Specify the user’s distance to these locations
Examples:
• Restaurant search
• Possibility to allow users to modify the database,
• Search function / editing of single datasets
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Thank You for your time
EFI DirectSmile
User Days 2015