Transcript Objective setting and monitoring

Virtual Marketing Manager
Online marketing tool for our partners
Graeme Armstrong
Marketing Manager, HP and Sun
Virtual Marketing Manager
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VMM are an established and invaluable marketing tool
for our channel partners to implement successful
marketing campaigns
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Addresses resource constraints of marketing managers
and provides our channel partners with:
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Direct marketing ideas including examples of
mailers, emailers and telemarketing campaigns
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Marketing communications advice for successful
events and seminars
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The latest marketing initiatives and promotions
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Access to product image store and branding
guidelines
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The ability to order product and solution brochures
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Merchandise ideas and a range of opportunities
for joint exhibitions, incentives and seminars
An evolved solution
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Direct competition now offer similar solutions with enhanced functionality
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Reviewed technology solutions available and developed evolved solution to
deliver best in channel solution
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Enhanced functionality to provide powerful tool to support marketing managers
and partners plan and implement marketing campaigns
Enhanced functionality
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A scalable, web-based solution to centralise marketing materials, planning and
activities
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Align and co-ordinate marketing activity across vendor teams with collaborative
planning tools
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Measure success and gain activity insight and knowledge through
comprehensive reporting tools
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Promote best practise with online resource to help partners market more
effectively
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Ability to share marketing campaigns across all DNS Arrow territories
Campaign planning
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Activity planner provides a simple-to-use interface where users can create and
plan marketing campaigns and activities in a visual format
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Provides an overview of the scheduled activity at various levels (eg. vendor,
corporate or reseller)
•
Vendor and DNS Arrow initiatives centrally added to plan so partners can align
their marketing activity with vendor initiatives and events
•
Planner provides a singular view of all marketing activities within a partner
providing invaluable insight into marketing activity across vendors and marketing
teams
•
Plans can reviewed at any point by marketing or vendor teams
Campaign creation
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An advanced web-to-print engine – all artwork customisation, including scaling
(print and press ads) is fully automated. There are no ‘studio’ costs and printready artwork is produced in seconds
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Feature rich editing tools with ‘intelligent brand rules’ based production engine
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Instant, real time PDF proofing of all items
Enhancements – phase 2
• An enhanced interface with new features
including:
 objective setting and monitoring
 budget tracking and monitoring
 intuitive task setting for planning
campaigns
 to-do-list prompts for campaign
activities
 quick links to key areas of site for
easy navigation
Campaign management
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Creating a campaign will generate the
following information;
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creator / owner
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start and end date
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planned and actual cost
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cost centre
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status
Information will facilitates ROI analysis
and allow audit tracking
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Objective setting and monitoring
 Objectives set by individual and by
campaign
 Tiered access controls what
objectives displayed on home page
 Ability to report on outcome e.g.
objectives achieved or not
 Simple click through to expand view
for all objectives relevant to user for
all campaigns
Budget tracking and monitoring
 Set by vendor and by campaign
 Costs allocated relevant cost
centre
 Top line summary for quarter
 budget
 planned v actual
 current exposure
 Click through to budget tracking
interface
 Activity and campaign tracking
allows;
 ROI analysis of campaign
 Reporting of vendor and
reseller funding and support
To-do-list and task setting
 Key tasks displayed in date
order
 Creating a campaign will
automatically generated predefined tasks/to-do list e.g.
• write brief
• brief creative agency
• sign off artwork
• print and mail
• telemarketing