Transcript Romania Social Marketing Study

Social marketing study
Questionnaire

One of the activities planned in the
Comenius Multilateral Project "We promote
our region and country-Europe Young
creates a new lifestyle" (2010-2012) involved
conducting a survey regarding social
marketing. Our school students participated
in this survey.
Data on respondents

One hundred students participated in this
survey:10 pupils are aged 15 years, the remaining
90 students aged 16-19. 39 boys and 61 girls
participated. Most knew the term "social marketing“.
All had been explained the term. (”Social marketing
is utilization of marketing principles to influence
human behavior in order to improve health or benefit
society non-profit), for example: "Do not drink
alcohol!” )
The applicants

Questionnaires were applied by comenius
project participants on 27-29 April 2011.
1.Age/Sex of the students
participated in this survey
2.Do you know the meaning of
social marketing?
3. These types of campaigns can
change the behavior of
adolescents?
Option
Nr
options
High
agreement
22
2.
Agree
73
3.
Disagree
5
4.
Large
disagreement
0
Nr
crt
1.
Remarks
The answers are observed pupils'
confidence in the beneficial effects of
these social marketing campaigns.
4. What a teenager can be persuaded to change
their behavior through the social marketing
campaigns?
Nr
crt
1.
Option
Nr
options
With a sense of
humor
18
2.
With positive
emotions
31
3.
The negative
emotions
22
4.
The scientific
explanation
27
Remarks

The opinions about register to address
behavioral problems in social marketing
campaigns are divided.
5. What kind of person should
appear in social marketing
campaigns?
Nr Option
crt
1 Athletes
Nr
options
5
2
Popstars
12
3
Actors
30
4
Doctors
26
5
Friends,
parents
37
Remarks

I think it was more relevant answer to this
question if friends and parents would have
separate sections.
6. What is the best way for social
marketing campaigns for
teenagers?
Nr Option
crt
Nr
options
1
TV, radio
2
Newspapers
1
and magazines
3
Internet
33
4
Leaflets,
posters
4
5
Face to face
45
18
Remarks

It notes that, traditional methods have no
impact (newspapers, magazines,
pamphlets), among adolescents; they are
preferred modern ways of communication:
Internet and television.
7. In your opinion, what are the
most important topics of social
marketing? Choose three topics!
Nr crt
The Campaign Name
Nr options
1
Anti-Drug Campaign
64
2
AIDS prevention campaign
53
3
Against child abuse
49
4
The campaign against smoking
38
5
Do not consume alcohol when driving!
30
6
Prevention of alcohol
21
7
Protecting the environment
19
8
Physical aggression
13
9
Anti-racism
12
10
Anorexia
3
Remarks

The options of our students have several
explanations:

- Optional courses are taught in our school: Drugs,
Sex education, Health Education, students are
therefore subject to the importance of these issues;
-Our high school students, guided by teachers of
biology, marked for many years, through contests,
Anti-AIDS Day;
The age makes them to be concerned about the fate
of children;


8. Have you ever taken part in one
of the following social marketing
campaigns?
Nr crt
The Campaign Name
Nr
options
1
Anti-Drug Campaign
31
2
AIDS prevention campaign
29
3
Against child abuse
23
4
The campaign against smoking
13
5
Do not consume alcohol when driving!
9
6
Prevention of alcohol
9
7
Protecting the environment
5
8
Physical aggression
4
9
Anti-racism
2
10
Anorexia
0
Remarks

These options reflect the concerns of the
Romanian school for some issues of social
marketing and leaving others in the
background.
9. What do you think about
prevention/ social marketing
campaigns?
Nr
crt
Option
Nr
options
1
I'll try to follow advice
67
2
They helped me to
change my attitude
towards these issues.
28
3
I do not trust these
campaigns; they are
exaggerated.
3
4
I do not pay attention
2
Remarks

The responses to this question is logically
correlated with the question of confidence in
the beneficial effects of social marketing
campaigns.
10 Appoint several social
campaigns that are popular in
your country!
Nr crt
Denumirea campaniei
Nr opţiuni
1
Anti-Drug Campaign
49
2
The campaign against smoking
44
3
AIDS prevention campaign
38
4
Protecting the environment
34
5
Prevention of alcohol
32
6
Prevention of cervical cancer / breast
31
7
Preventing child abuse
19
8
For healthy food
16
9
Fighting aggression
14
10
Stop accidents!
14
Remarks

The rating obtained show the Romanian
realities, it is because the knowledge and
growing concerns in our school, but also in the
Romanian media.
Comenius project participants in
may 2011
High School
“Aurel Rainu”
Fieni