Transcript Slide 1

Examples of Successful Campaigns
Ian Martin
Web Communications Unit
Advantages of
Online Campaigns
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Low cost
High Speed
Global Reach
On Target
Examples of Successful Campaigns
Million Dollar Homepage
• Novelty
• Media Attention
• Small outlay
www.milliondollarhomepage.com
Take Note (Staedtler)
• Free functionality
• User-generated
• Effective use of
media
www.takenote.com.au
Feed me Better
• Celebrity
endorsement
• Cross-media
• Timely
www.feedmebetter.com
Christian Aid week
• Simple
• Recognisable
• Eye-catching
www.caweek.org
LabourStart
www.labourstart.org
• Global network
• Multilingual
• Uses technology
(rss, podcasts,
video, radio)
Methods of promotion
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Related Websites
Search engines
Directories
Press/friend release
Blogs
Myspace
YouTube
Social Bookmarking
EI can reach (and help you
to reach):
• 30,000,000 teachers
• 384 affiliates
• 168 countries
So how do we put this
into practice?
• Well, we don’t. Yet
Education International is
involved with 3 campaigns
• World AIDS Day
• Global Action Week
• World Teachers’ Day
World Teachers’ Day
• Target:
Government, Teachers, Students
• Message
The Important role of teachers; the conditions
necessary for them to perform that role
• Outcomes
Teachers are respected and paid well
5 October is recognised as WTD
That the 1966 Rec is implemented
World Teachers’ Day 2008
• Concerted effort to reach
students
• Push/pull web strategy
• Target the mainstream media
LabourStart: A case study