Transcript Slide 1
Growth Division Marketing Plan 2013 Vendors • Aerohive • Exinda • Imperva • Infoblox • Palo Alto Networks Aerohive Campaigns Emails Webinars Exinda Marketing Collateral Exinda’s 4 Campaigns Network Control Video Control BYOD Web Traffic Control Email Email Email Email Direct Mail Piece Direct Mail Piece Direct Mail Piece Direct Mail Piece Telemarketing Activity Reseller Enablement Tools Battle cards, white papers, case studies, technical webinar, product guide and Presentations Exinda Campaigns Emails Webinars Infoblox Efficiency Campaigns Email Email - with choice of call to action OnDemand Webinar Direct Mail Direct Mail – with choice of call to action OnDemand Webinar Links Live Webinar PPT to host live webinar / WP to follow up Reseller Enablement Tools Battlecards, FAQs, Introductory Videos, Call Scripts Sales Incentives To drive awareness and momentum within the partner sales team Marketing Incentives To motivate the marketing contacts at the partner to run these campaigns Networking Event Slides for live event presentation Efficiency Campaigns Book and Blitz Campaign • IP Management – Main message: Managing Today’s IP Addresses Demands Automated Network Control – Follow up: Dummies Guide DM Palo Alto Campaign Direct Mails Emails Palo Alto App Attack Campaign Tried and Tested Events • Ultimate Test Drive – Providing our key partners with at least 1 ultimate test drive event half year. – Exclusive Networks host event in the new training suite in Alton. – EDM • AVR in a day – Key target end user customers onsite demo. – EDM • Mixer Events – Modern Malware – Mobility