Transcript LOONWIJZER.BE - WageIndicator

LOONWIJZER.BE
3XW+1xH
LOONWIJZER.BE
Who
What
When
How
LOONWIJZER.BE
Who:  target group
Women: 18 – 35 year
35 – 50 year
50 and older
Choose your target
HOW?
Research
Research
Women:
18 – 35 year
35 – 50 year
50 and older
Magazine & web!!!
female press
18 - 35 year: : Flair, Libelle, Feeling,
35 - 50 year: Libelle,
50 year: goed gevoel
content
Small text
Not to serious but not funny
Short phrases
Use a actual fact
link between fact and your product
Prove there is a link with the
target
Phone number for further contact
WHAT
Present briefly your site bij mail
Ask link on their site
Adjust the text
Refer in the mail to the text
Example latest campagne
Used report World Economic Forum
“Measures Gender Gap” all countries
Highlight the place of the Belgian
women
Make the connection with possible
solutions
Propose a solution “wage indicator”
Results
• all site are linked
•Three sites published the article or rewrote it
•Two sites published the link and a small
description in their magazine
•Two sites have planed a interview
•One site has planed a major article by release
vrouwenwijzer and salary-checker in september
/october
•One site has chosen loonwijzer as site of the
week
Results Loonwijzer
Traffic
Questionnaires
Mail
Mouth to mouth (web to web)
More links
Sites ask if they may link us
Keep up the good work
Important
Keep in contact
Every week one new article or item
on the site
Inform your network about it
Send a small mail: new on
loonwijzer
To do
Activate your site
Add interactive things
Use your (union) network
Go down to the floor
Press relaeses are not so
interesting
Make a ppt to sell your site
Interactive things
Calculate your own taxes
Important report by