Transcript It`s Not The Destination

It’s Not The Destination
It’s The Journey That Counts
Agenda
• 4 “P’s” of Marketing + 1
• Distribution Channel Integration
• Metric Integration
• Media Integration
• Management Integration
4 “P’s” of Marketing + 1
• Product
• Price
• Promotion
• Place
The Marketing Mix
Product
Price
Target
Market
Place
Promotion
5th “P”
• Politics
– Corporate Culture Conundrum
Distribution Channel
Integration
• Mail Order
– Digital
• Agency
• Brokerage
Metric Integration
• Marketing to the mean
Media Integration
• Direct Mail
• Print Advertising
• Broadcast
• Alternative Media
• Telemarketing
• The Internet
Management Integration
• Senior Officers
• Actuarial
• Underwriting
• Administration
• Regulatory
• Fulfillment
• Customer Services
Keys to Success
• Skillful Maneuvers
• Attention to Detail
• Common Message
– Differing offers