Transcript ocial marketing

S
URVEY ON
OCIAL MARKETING
Age
31
12 - 15
16 - 19
76
Sex
52
55
male
female
Do you know the meaning of social
marketing?
42
Yes
No
65
These types of campaigns can change the
behavior of teenagers.
12
4 7
Strongly agree
Agree
Disagree
Strongly disagree
84
In which way can a teenager be persuaded to change
his/her attitude with social marketing campaigns?
12
With a sens of humor
33
67
With positive emotions
With negative emotions
46
With scientific explanations
What kind of persons should appear
in social marketing campaigns?
29
51
Athletes
Popstars
Film stars
36
Doctors
Friends, parents
8
40
What is the most suitable channel for social
marketing campaigns aimed at teenagers?
15
TV, Radio
59
39
Newspapers and magazines
Internet
Flyers, posters
52
4
Face-to-face
Which are the most important social marketing
topics in your opinion? (Select 3 topics)
13
3
30
8
Anti smoking
54
AIDS prevention
Drugs prevention
Anti racism
42
Child abuse
Alcohol prevention
69
Anorexia
16
35
51
Environmental pollution
Do not drink and drive!
Mobbing
Have you ever been in contact with one of the
following social marketing campaigns?
5
13
1
33
Anti smoking
64
AIDS prevention
Drugs prevention
Anti racism
44
Child abuse
Alcohol prevention
8
91
38
Anorexia
Environmental pollution
Do not drink and drive!
42
Mobbing
What do you think about preventioncampaigns of social marketing?
1
7
I try to follow their advice
They helped me to change my
attitude towards these issues
32
67
I do not pay attention to them
I do not believe them, the are too
exaggerated
Mention some social marketing campaigns that are
very popular in your country:
•
•
•
•
•
•
•
•
“Du bist Deutschland”
“Machs mit - Gib AIDS keine Chance”
“Don’t drink and drive!”
“Rauchen kann tödlich sein!”
“Alkohol? Kenn dein Limit!”
“Stand Up – Speak Up”
“Keine Macht den Drogen!”
“Livestrong – Anti-Krebs-Kampagne (Lance
Armstrong)”
• “Runter vom Gas!”