Transcript Program overview datasheet

Mart Withers
Sr. Director of Product Marketing
Joint Marketing Opportunities
and Resources
How to Succeed
Please mute your phones
This is an interactive session—Please ask questions!
Opportunity to improve
Discussion Topics
Adding reference stories
What’s new since GPS 2011
What’s coming for 2012
Questions and answers
Adding Reference Stories
We have great reference
stories around the globe.
Need more references!
Adobe
Autodesk
HP
IC³
MeasureUp
MOS
Marketing Organization
Randy
Richards
Allison
Yrungaray
Public
Relations
Sr. Director
Field Marketing
Craig
Bushman
VP
Mart Withers
Sr. Director
Product
Marketing
Marketing Organization
Ann
Schreck
Bryce
Lee
MOS,
QuickBooks
Mart
Withers
MTA, Autodesk
Sr. Director
Product Marketing
HP, Strata
John
Medved
Strategy &
Messaging
IC³, Adobe
Barry
Mirkin
eCommerce
Marketing Organization
Camille
Nugent
Creative /
Web
Jim
Meyer
Trent
Howell
Campaigns
Randy
Richards
Teresa
Harry
Sr. Director
Corporate /
Field Marketing
Events
NOAM
Marketing
Kandace
Pope
Partner
Marketing
Kim
Richins
Competitions
Tactics &
Execution
“Rise to the Challenge” Campaign
Rise to the challenge → e-Skills
New Adobe Resources for CS6 Release
Success story video
Written success stories
Campus and classroom license datasheet
Certification datasheets
Folder
Program overview datasheet
Frequently asked questions
Objective domains
Poster
“Make Your Mark” campaign
ACA World Championship
New Autodesk Resources
Marketing Materials:
Overview datasheet
FAQ
Sales sheet
Posters
Customer presentation
Campaigns
Rise to the Challenge
Higher Ed
Dare to Create
New Videos
New ATA Marketing Resources for Launch
4-part campaign
Launch and DMU videos
Poster and sticker
Customer presentation
Datasheet
Sales battlecard
Certification datasheets
Coming Soon
5 customer references
Student website
HP Remote Labs demo
Sales guide
Sales training
Student video
New IC³ Resources for GS4 Launch
Success story video
Written success stories
Certification datasheets
Frequently asked questions
Program overview datasheets
General
Secondary
Post-secondary
Poster
New MOS Resources
Partner Marketing Kit for Office 365
Productivity student (500 corporation)
Campaigns
“Rise to the Challenge”
Student pilot
Spring Finals
IAAP
Lead the Way
New MTA Resources
Campaigns:
“Rise to the Challenge”
“Spring Finals”
Higher Ed
Back to School
Marketing Materials:
Overview datasheet
FAQ
Posters
Customer presentation
Certification stack
New Marketing Resources – Persona Profiles
Marketing Resource Library
certiport.com/MRL
New Corporate Materials
Coming Soon: Campaign Usage Guides
Campaigns that can be leveraged
around the world
Overview & Objectives
Target Audiences & Pain Points
Messaging & Offers
Deliverables
Timelines
Access to Campaign deliverables
and documents
21
Campaign Usage Guides
Questions and Answers
What materials would you like to be available?
How do you want to be notified of new resources?
What do you like / dislike about the weekly
newsletters?
Quarterly product briefings?
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countries. Other names may be trademarks of their respective owners. This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information
in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.