Transcript Offshore Readiness

Technology Direct
TD Marketing Support – 2003
One Pager
Global TD Marketing Team:
Regional Support for Marketing and Communications
Our Set-Up Support
services include:
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PMO management
Regional TS alignment
Business plan
Regional market analysis
Campaign planning
Marketing management
Agency selection
Targeting assistance
Product management
Alliance cooperation
Offer management
Lead Generation
Sales
Target and Headcount
support
-TDMarketing Support 2003 One pager 0.2– Robert B. de Roo
Monitor and support:
 Recruiting regional and local TD
campaign teams
 Creating the regional and local
2003 campaign plan
 Recruitment of Sales, Product
and Marketing Managers
 Meeting the regional targets
 Ongoing recruitment and training
 Coaching and facilitating Alliance
Partnership
Single Points of Contact/Expertise
The TD core team assists countries
in developing operational push
channels that work in concert with
Technology Services. We exist to
help each country and each
campaign be successful. Contact
your respective team member below
to discover the full set of services
available to your TD and TS teams.
We deliver On-site, On-demand
Assistance & Cross regional Workshops
Access to global knowledge
& best practices:
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TD Starter Kit and Tool Kit
TD core team/knowledge site
Liaison to Subject Matter Experts
Telemarketing materials
Campaign Collateral
Campaign Plan Checklist
Communications Checklist
© 2003 Cap Gemini Ernst & Young - All right reserved
Who to Contact:
 Edgar van Geijn [UK/BENELUX]
31 30 689 67 05
 Robert B. de Roo [Nordic/CE/TMN]
31 615 030 741
 Juha Turunen [Iberia/Italy/France]
358 9452 651
 Cindy Thierry [NA /AsiaPac]
1 314 290 8249
Technology Direct Marketing
Thank You