Transcript Chapter 7

Figure 7.2 (a) How the science and the research
conclusions need to pass through different groups to
influence policy decisions. However it is important that
scientists recognise that this message may not be fully
understood by these groups and it can be manipulated
because of a lack of understanding. The implication is
to make the message as clear and simple as possible.
Manipulation of the message can also occur if the
message isn’t accepted because it is contrary to
common perceptions or firmly held beliefs, and is
therefore difficult to accept. (b) Demonstrates how
different messages that have emanated from scientists
based on scientific evidence have been manipulated
and the policy decisions are not supported by the
scientific evidence. For example, the case of the
reclassification of cannabis from Class C back to Class
B was contrary to the recommendations of the Advisory
Council on the Misuse of Drugs (ACMD). The policy
decision was in response to a strong media campaign
and a political agenda that was in opposition to the
evidence. The decision to prescribe Herceptin to
women with early stage breast cancer was taken before
a thorough review of the efficacy, cost assessment and
safety of the drug had been undertaken. The decision
taken to prescribe the drug was in response to a strong
media campaign and pressure from patient groups.
Finally, the
moratorium on GM crops within the UK was contrary to
the scientific consensus but it was a reaction to the
media campaign and the public outcry.
Figure 7.3 Original advert placed in The Times by the ‘Save British
Science’ Campaign. Reproduced by permission of The Campaign for
Science and Engineering.