Transcript A Great Presentation with my Group Project on Virgin Drinks imc

IMC Project
Debbie Ivison – Rachel Friend-Julie May
and Dustin Lott
PREFERENCE NOT TO DRINK ALCOHOL
• I can drive everywhere without waiting for cabs
• I wake up feeling fresh
• I rehydrate rather than dehydrate
• Drinking alcohol blurs the clarity of my mind
• Alcohol drinks have high sugar content
• The worry about mixing alcohol with medications
MARKETING TARGET
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Millennials
Pregnant women
Prescription drug users
Cautious drivers
Preference
MARKETING REVIEW
• Positioning
• Promotion
• Place
• Product
• Objectives
• Budget
IMC STRATEGY/PROMOTIONAL MIX
• United States
• Events
• Promotions
• Social Media #
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Instagram
Snapchat
Facebook
Pinterest
twitter
CAMPAIGN SELECTION
BIG IDEA EXECUTING OUR CREATIVE STRATEGY
INCORPORATING CREATIVE IDEAS
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Campaign Plan
Samples
Posters
Re-design
Social Media #KEY
VIRGIN CAMPAIGN
• Brand positioned
• Walmart - Green
• 4 week launch campaign, Huntington and Venice Beach, along the coast
from San Diego to San Francisco, and Back to Huntington Beach for the
Grand Finale!
• Slogon: Drink without Drinken
• Win a Car
• Fire Works
www.youtube.com/watch?v=P0yo8p3nldI
CAMPAIGN IDEA’S
• #key
• Win a Kia Event
THE VIRGIN LAUNCH CAMPAIGN
GRAND FINALE
Social Media Intern Job Description
• www.youtube.com/watch?v=P0yo8p3nldI