Transcript Don`t RTFM WordPress How-To

Pinterest Content
Marketing
What It Is & How To Use It
Brought to you by
Bill Davis
Publisher, Internet-Marketing-Muscle.com
PinMarketer.com
Some Facts About Pinterest
FACT: Fastest growing stand-alone social
network in history (to 10MM users)
FACT: Users, on average, spend almost 16
minutes on the site at a time (compared to
Facebook users at 12 minutes)
Pinterest Content Marketing
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Some More Facts About Pinterest
FACT: In the US, nearly 70 percent of users are
female
FACT: Male-Female ratio in UK is 50-50
I wonder why…
Pinterest Content Marketing
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What Is Pinterest?
It’s a “pinboard” (like a virtual cork board)
A combination of
Pinboard + interesting
Hence, Pinterest
Pinterest Content Marketing
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What Is Pinterest? (continued)
It’s a place where people “pin up” information
they find across the ‘net
Picture-driven – no image, no pinning…(hold
that thought)
Pinterest Content Marketing
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Pinterest Features
Pin all your stuff in one place, online
Create multiple “boards” for various topics
(e.g., “cooking,” “art,” “photography,” etc.)
Move boards around (drag and drop interface)
Pinterest Content Marketing
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Pinterest Features (continued)
You can follow the boards or the people that
create them
Easily re-pin content to your own boards
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Pinterest Features (continued)
Interact with other boards and people
Easily share across other social media sites like
Facebook and Twitter
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Sign up!
By invitation only—you must get an invitation:
– Two ways:
Go to pinterest.com and request one
Get an invitation from a friend (email me: [email protected])
– They are not hard to come by and take only a day or two
from Pinterest (my experience)
You can login using Facebook or Twitter (so you have
to have an account there)
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Set Up Your Profile
Completely fill in your profile
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Notifications
About
Website
Link to both Facebook & Twitter
Visibility
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Create Some Boards!
Just start creating boards
– Make some personal
– Make a few that are business-related
– Make one that is solely about your business
Interact with other boards and pinners!
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Like them
Share them
Follow them
Re-pin their pins
Pinterest Content Marketing
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Easy Content Aggregation
with Pinterest
Go to Goodies
(http://pinterest.com/about/goodies/)
– Install the “Pin it” bookmarklet (works in any
browser) – simply navigate to a page you want to
pin and click the bookmarklet
Put a Pinterest button on your own site
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Easy Content Curation
with Pinterest
Super simple to establish your own areas of
perceived expertise
Become the “go-to” authority in your subject
area
Pinterest Content Marketing
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Easy Content Curation
with Pinterest (continued)
Connect with industry leaders by sharing their
content and interacting with them
– Often, they will reciprocate (this is HUGE for instant
credibility)
Provide outstanding value to your viewers (one-stop
shop for everything they need)
– You “have all the answers” (even if they’re not all yours)
Pinterest Content Marketing
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Easy Content Syndication
with Pinterest
Share your own content
– Automate it!
– Or at least “systematize” it
Make it easy for others to share your content
– Lots of great plugins for that (Digg Digg is one that
I like)
Pinterest Content Marketing
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Traffic!
More referral traffic than LinkedIn, Google+,
and YouTube—COMBINED!
Direct traffic back to your site (12 million
active users and growing)
Direct traffic to a vendor’s site (affiliate
marketing—how cool is this?)
Pinterest Content Marketing
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SEO Benefits
SEO Benefits
– Quick indexing
– Backlinks from a high-traffic authority site
– PageRank 6 (domain)
– “Do Follow” backlinks
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But Wait, There’s More! 
WordPress plugin: http://u-like.us/pinit
Others:
– Pinterest RSS Widget
(http://wordpress.org/extend/plugins/pinterest-rss-widget/)
– Pinterest "Pin It" Button
(http://wordpress.org/extend/plugins/pinterest-pin-it-button/)
Pinterest Content Marketing
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Last Words
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– A 10-video (and growing) collection of how-to
videos
– Free membership
– More advanced topics COMING SOON!!!
SEO
Traffic
More on Affiliate Marketing
Viral strategies
http://PinMarketer.com
Pinterest Content Marketing
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Last Words…No, Really…
Coaching Academy
– 1x1x1: One hour of one on one coaching
Personalized for you (not cookie cutter)
Strategy, tactics, and tutelage
– At least 2 webinars per month (various marketing subjects)
– $97 per month
Add hours for $97 each (Regular hourly rate is $150+)
http://coaching-academy.us
Pinterest Content Marketing
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