Transcript Pinterest and New wave of Telecommunication

Collecting
Ben Silbermann
Platform of self
expression
• “ I was obsessed with the idea
that these things you collect just
say so much about who you are… I
wanted Pinterest to be human
because to me boards of images
are a very human way of looking
at the world, it is a reflection of
where we live ”
Pin Up Boards
http://about.pinterest.com/basics/
“Pinning” Bookmark button
Gateway to marketing and Shopping World
Platform invites between the user
and brand
Driver use’s purchasing power
Interactive Types of Items with Pinterest
Type of Items
% of Respondents
Food
57%
Home
40%
Style/Fashion
34%
Wedding
26%
Future Planning
– Communication
– http://jophotoonline.com/blog/pinterest-for-wedding-planning/
Fosters imagination
Storytelling of imagery prompts ideas
Common link between people based on tastes and interests
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Mackenzie, Sarah. "Pin-etiquette: Important rules for Pinterest." Social Media Marketing
Support UK - Nikki Pilkington - Internet Marketing Expert UK. N.p., n.d. Web. 14 Apr. 2013.
<http://www.nikkipilkington.com/pin-etiquette-important-rules-for-pinterest/>.
BARIBEAU, SIMONE . "The Pinterest Pivot." Fast Company. Monsueto Ventures, 13 Mar. 2013.
Web. 10 Apr. 2013. http://www.fastcompany.com/3001984/pinterest-pivot
[email protected], Caroline. "How Pinterest powers Charlotte's
wedding industry | CharlotteObserver.com." Charlotte News Panthers Bobcats Sports
Banking | CharlotteObserver.com. The Charlotte Observer, 19 Feb. 2013. Web. 16 Apr.
2013<http://www.charlotteobserver.com/2013/02/12/3841577/how-pinterest-powers-thecharlotte.html>.