Transcript View presentation - The 8th Cambridge Digital Marketing Conference

Cloud Marketing
a vision of our marketing future
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R.I.P Social Media
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Timeline to the Cloud
2003
Social
Media
2004
2005
Linkedin
YouTube
Facebook
MySpace
Bebo
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2006
2010
2011
2012
Twitter
Instagram
Pinterest
Google+
Vine
Our world is already
technology in the cloud
Learning from
Cloud Computing
“Given the many benefits virtualisation affords:
flexibility, scalability, and agility, to name a few….
there is a converse trend that is seeing enterprises,
driven by performance, security and cost concerns,
swinging back towards bare metal implementations”
(source : BusinessCloudNews.com July 2014)
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Privacy
Security
Relevance
Our future is Location Independent
AND Location Dependent
“Professionals who are successful in their use of mobile
will use it to enhance or transform existing customer
experiences within physical spaces” (source : Adobe 2014)
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Any time
Any place
Anywhere
Our future is Location Independent
AND Location Dependent
“You need to understand their context (situation,
preferences, or emotions) in that moment but you also
need insights gleaned from data over time to know how
to best serve them in that moment” (source : Forrester 2014)
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Future’s Mobile Cloud
“Mobile will transform your entire business, not just
your digital business.
Mobile has the potential to transform every aspect of
your business, from sales and marketing to your
workforce and internal processes.
2014 is the year that companies will lay the foundation
for this evolution.” (source : Forrester 2014)
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Great content will still be king
2.03 trillion Google searches per annum
6 thousand Tweets per second
426 million new photos on Facebook per day
73 Instagram photos added per second
5.2 billion YouTube video hours watched per month
1 million Vine videos are added per day
2 million blogs are published per day
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Current, Relevant, Informed
Rule of Thirds:
Personal Point
Promote
Challenge
the old
marketing
paradigms
Time to Work
Collaboratively
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(from the chaos of the marketing media cloud)
Filtered Marketing Content
+
Collaborative Professional Support
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In the palm
of your hand
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Marketing
success in
the palm of
your hand
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No cloud
marketing
strategy?
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www.mymarketingmentor.mobi