Transcript Slide 1

BILLBOARD MAIL
A Patented Direct Mail Piece.
Advertisers purchase space on
an envelope using it as their
Billboard which subsidized the
stamps cost.
Billboard Mail provides those
businesses interested in doing
direct mailing with a pre-stamped
envelope for much less than the
cost of the stamp affixed.
BILLBOARD MAIL - PATENTED METHOD
A Direct Mail piece using an envelope’s blank space as a “Billboard”
for advertisers to put coupons, ads, etc. for their advertising purposes
Multiple advertisers share the envelopes space (inside and outside - but
not on the front) the advertisers are paying for the affixed “stamps”
costs
Now Direct Mail Businesses interested can purchase an envelope with
the “first class” stamp affixed at the lowest cost possible to them for
circulation and their marketing purposes.
The outside of the
envelope can have
specialty designs.
The front of the
envelope is blank and
includes a full stamp.
The back of the envelope’s space
can be used or divided in many
ways.
Inside the
envelope are
variations of
divided space
used as desired
to
include multiple
ads
The inside of the envelope can
be divided up with 1 to 15 or
more advertisers, the amount of
space per advertiser is reduced
when the number of advertisers
increases.
RECEIVE FREE PRE-STAMPED ENVELOPES OR
AT LOWEST COST VIA ADVERTISEMENTS
Outside view of envelope
Inside view of envelope
COMPETITION
DIRECT MAIL
VALPAK
INTERNET
Not everyone
uses these forms
but everyone
receives mail!
MAGAZINES
NEWSPAPER
T.V.
COSTS VARY BASED ON DESIGN, TYPE OF STAMP (FULL OR BULK
RATES) QUANTITIES PURCHASED, AND TOTAL NUMBER OF
ADVERTISERS
 Direct Mailer receiving
 Design of Envelope (blocks or map
etc)
 First Class stamp affixed
envelopes either free or a
low cost of $.07 as an example.
 A good scenario is free to
 Bulk mail discounted rates
approximately $. 07 cents with a
 Quantity of envelopes purchased
“first class” stamp affixed. A
 Black & White Print
black and white #10 envelope
(approximately 10,000 qty. )
 Color Printing
with 18 advertisers.
 Number of Advertisers participating
 Size of envelopes used
 Each advertiser is paying
average of $.05 cents for Ad
space.
A FEW EXAMPLES OF WHO COULD BE THE “DIRECT
MAILER” OR BUSINESS TO USE ENVELOPES
•
Chamber of Commerce and/or membership based organizations
of all types
•
Real Estate or any industry related Small Businesses of all types
•
Franchisee’s or businesses of all types
(Advertisers can target market and be more specific to Direct Mailer
needs and business types)
CHAMBER OF COMMERCE AND OR
MEMBERSHIP BASED ORGANIZATIONS
Chamber of Commerce Benefits
Advertiser’s and/or Direct Mailers
CAN BE BOTH
 Bring in revenue & cut CC mail
costs for All (members and CC)
 Reaching a consumer via CC mailings
 Promoting Direct Mail marketing
at discounts for members
 (Intrusive style Marketing)
 Saving $ in shared Advertisements
 Lowest cost for a Direct Mail
approach
 Great form of low cost co-operative
marketing
 Assist in a direct mail marketing
tool for members to grow their
business with minimal costs
 Can also purchase “pre-stamped” envelopes
from CC at lowest cost.
 New marketing vehicle & service
for members
 Membership increase/retention
 Exposure locally through other
members who want to do Direct Mail pieces
 Convenience & New Vehicle for
co-marketing
 Local exposure through co-op marketing
with CC or members (Networking)
REAL ESTATE INDUSTRY
REALTORS AND ADVERTISERS TOGETHER
Real Estate Agent Benefits
 Postage Paid Envelopes created
through the expense of the
advertisers to market listings.
 A “first class” pre-stamped
envelope at a major discounted
cost.
 Gives them an advantage to get
a listing by telling the
customer they will be marketing
by mass mailing in addition to
your other marketing tools
given by Broker firm.
 Can mail to past customers
with information and/or
listings CRM.
Advertiser Benefits
 Use space inside and outside an
envelope for pennies per mailing.
 Reach consumers through Realtors
marketing efforts.
 Get exposure without doing the
physical labor at a great reduced
cost.
 Build a camaraderie with the
Realtor who would give
recommendations they are looking
to acquire.
 Get exposure through the Realtor
who is a trusted source to
the customer.
FRANCHISEES
Franchisee Benefits
 Receive pre-stamped envelopes
at huge discount
Manufacturer Benefits / or Business
Related Advertiser
 Promote Product via Franchise’s
 Help Franchise build their business
 Will free up dollars for
other forms of advertisements
 Can do promotional mailings &
special sales
 Brand Recognition
 Reach consumer via Franchisee’s
existing Customer base which is a
trusted source
 Option to increase direct
mailings or save on existing
mailing costs
 Provide targeted customer with
coupon
 Work with existing customer
base and build stronger
relationships with them
 Put advertising dollars to best use
with invested interest in franchise
owners
 Help others... help themselves
COMPANY XYZ PRODUCES
ENVELOPES FOR CIRCULATION
Company
XYZ
Producer
50,000
10,000
Envelopes
25,000
Envelopes
Envelopes
Total cost
Total Cost
15 @ $.05 & 3 @$.07
Total Cost
$9,600
$24,000
$48,000
Total Cost
$96,000
Profit to XYZ
$1,170
$3,300
$6,900
$14,100
$400
$1000
$2000
$4000
Envelopes Produced
Advertising Cost
100,000
Envelopes
Additional Profits
1/2 envelopes Free +
1/2 sold @ $.08 or more
TERMS AND CONDITIONS SUBJECT TO CHANGE