Transcript BM RealEstate Presentation.ppsm

BILLBOARD MAIL
A Patented Direct Mail Piece.
Advertisers purchase space on
an envelope using it as their
Billboard which subsidized the
stamps cost.
Billboard Mail provides those
businesses interested in doing
direct mailing with a pre-stamped
envelope for much less than the
cost of the stamp affixed.
BILLBOARD MAIL - PATENTED METHOD
A Direct Mail piece using an envelope’s blank space as a “Billboard”
for advertisers to put coupons, ads, etc. for their advertising purposes
Multiple advertisers share the envelopes space (inside and outside - but
not on the front) the advertisers are paying for the affixed “stamps”
costs
Now Direct Mail Businesses interested can purchase an envelope with
the “first class” stamp affixed at the lowest cost possible to them for
circulation and their marketing purposes.
BILLBOARD MAIL & REAL ESTATE
Realtors typically pay for a majority of their marketing expenses. They
are on the front lines when it comes to promoting themselves and other
interested businesses.
Now here is a way that they can legally market their listings for pennies
while other businesses they represent join in together in a common
goal.
REAL ESTATE INDUSTRY
REALTORS AND ADVERTISERS TOGETHER
Real Estate Agent Benefits
 Postage Paid Envelopes created
through the expense of the
advertisers to market listings.
 A “first class” pre-stamped
envelope at a major discounted
cost.
 Gives them an advantage to get
a listing by telling the
customer they will be marketing
by mass mailing in addition to
your other marketing tools
given by Broker firm.
 Can mail to past customers
with information and/or
listings CRM.
Advertiser Benefits
 Use space inside and outside an
envelope for pennies per mailing.
 Reach consumers through Realtors
marketing efforts.
 Get exposure without doing the
physical labor at a great reduced
cost.
 Build a camaraderie with the
Realtor who would give
recommendations they are looking
to acquire.
 Get exposure through the Realtor
who is a trusted source to
the customer.
ADVERTISERS WITH INTERESTS
 Mortgage Companies
 Title Companies
 Appraisers
 Homeowners
 Insurance Agents
 Home Inspectors
 Kitchen
 Heating/Air
 Contractors
 Electrical
 Plumbing
 Landscapers
 Lighting
 Interior Designers
 Windows
 Painters
 Pest Control
 Security or
Electronic Systems
 Cable Systems
 Furniture Stores
 Appliance Stores
 Maintenance Services
BUSINESSES
WITH AN INTEREST IN HELPING THE
REALTOR’S GROWTH VIA CRM OR NEW BUSINESS
Outside Envelope Design
Inside Envelope design
The outside of the
envelope can have
specialty designs.
The front of the
envelope is blank and
includes a full stamp.
The back of the envelope’s space
can be used or divided in many
ways.
Inside the
envelope are
variations of
divided space
used as desired
to
include multiple
ads.
The inside of the envelope can be
divided up with 1 to 15 or more
advertisers, the amount of space
per advertiser is reduced when the
number of advertisers increases.
COSTS VARY BASED ON DESIGN, TYPE OF STAMP
(FULL OR BULK RATES) QUANTITIES PURCHASED
AND TOTAL NUMBER OF ADVERTISERS
 Direct Mailer receiving
 Design of Envelope (blocks or map
etc)
 First Class stamp affixed
envelopes either free or a
low cost of $.07 as an example.
 A good scenario is free to
 Bulk mail discounted rates
approximately $. 07 cents with a
 Quantity of envelopes purchased
“first class” stamp affixed. A
 Black & White Print
black and white #10 envelope
(approximately 10,000 qty. )
 Color Printing
with 15 advertisers.
 Number of Advertisers participating
 Size of envelopes used
 Each advertiser is paying
average of $.05 cents for Ad
space.
COMPETITION
Internet (you can drive customers there through mail)
Valpak solicits apartment dwellers with window
advertisement Big Waste of Advertising $$$$$$$$$$ (not
specific very general)
Homes Magazines puts advertisements in catalogue in hopes
that the consumer will pick up the free brochure – Billboard
Mail reaches the home directly! (you must pick one up)
TV (great but costly)
Newspapers (great but not in their hands)
Direct Mail (now with less mail it is more likely to be noticed
and opened) (in their hands everyday and an intrusive
marketing vehicle)
EXAMPLE OF 100,000 ENVELOPES
Producer
COMPANY XYZ
$0.05 an envelope to
Advertise
Advertisers
Total distribution of
100,000=$50,000 Value
Cost $5000 to
advertise on
100,000
envelopes
100,000
15
Advertisers
receive 3,333
envelopes
=$1600 value
FINAL COST TO
ADVERTISER
$3,500 for 100,000
circulated envelopes
Advertised
Realtor/Broker
Envelopes
Company XYZ
divides 50,000
among
Advertisers
Company XYZ
Keeps 50,000 to
distribute to
Realtors/Brokers/
Other
Or Other uses
EXAMPLE OF 50,000 ENVELOPES
Producer
$0.05 an envelope to
Advertise
Total distribution of
50,000=$25,000 Value
COMPANY XYZ
50,000
15
Advertised
Advertisers
Cost $2,500 to
advertise on
50,000
envelopes
Advertisers
receive 1,667
envelopes =$800
value
FINAL COST TO
ADVERTISER
$1,750 for 50,000
circulated envelopes
Realtor/Broker
Envelopes
Company XYZ
divides 25,000
among
Advertisers
Company XYZ
Keeps 25,000 to
distribute to
Realtors/Brokers/
Other
Or Other uses