Transcript criteria (this should look like a map with clusters

Commercials and BSA (case study
6)
English Language
Dr. Sergio Pizziconi
Academic Year 2013-2014
Plan of the day
•
•
•
•
•
Question time
Review & FOEs
Commercials (team work) SUBMISSION
Communication and your structured lexicon
EXTRA-CLASS work: read
– Chapter 2, Units 6 (BSA) and 13 (Skoda) [mark
verb and subject]
– Chapter 4, Reading 2 (Supermarket) [mark verb
and subject]
Review
• Phonology: Vowels: exercises from /i/ to /a/ and
from /u/ to /ɒ/ (lowering your jaw) from /i/ to /u/
mind driven; puff of air (see IPA chart)
• Morphology: ADJ(ective)+ ly (suffix) ADV(erb)
N(oun)+ ly (suffix) ADJ
V(erb) + er person/tool who/that does V
• Syntax: Verbs: transitive Vs. intransitive (Direct
object, Indirect object, Oblique object) (just hints)
passive Vs. active (mentioned)
• Pragmatics: Do not pick on students or class fellows
• Tools: www.thefreedictionary.com
IPA (International Phonetic Alphabet)
LEAVE
BUT
LIVE
FATHER
MEN
STOP
MAN
FOEs
• Frequently Occurring Errors
• Informations
• Bits/pieces of information
• Much information
Commercials
Clip 1
What is the structure of this
commercial?
Make a note of the two sentences
overwritten in the middle of the
commercial
Commercials
Clip 1
WRONG first
impression
RIGHT second
impression
Voice over
Again RIGHT
second
impression
Materials 4b
Clip 1
Clip 2
WRONG first
impression
[old quiet man]
RIGHT second
impression
[DJ]
Setting: Disco
No talk
Voice over
Again RIGHT
second
impression
[DJ]
“ooooo yeah!”
Materials 5
Clip 1
variation?
Clip 2
WRONG first
impression
RIGHT second
impression
[rapper, gangster
[wedding planner]
Setting: wedding site
“No, no and no,
The ice sculpture goes over there.
Frank, get in here……..”
Voice over
Again RIGHT
second
impression
[wedding planner……]
“am I here by myself”
Activity
Following the
structure of the
Vistaprint
commercials,
create a new
version with
different
characters.
The targeted
professional is
an insurance
agent.
WRONG first
impression
[…….]
RIGHT second
impression
[…….]
Setting: ……..
“……..”
Voice over
Again RIGHT
second
impression
[……]
“…………..”
BSAs
• The Building Societies Association (BSA) is the trade
association for all the UK’s building societies. A
building society is a financial institution that offers
savings accounts and mortgages as its main business.
…
• Building societies are mutual organisations.
• A mutual organization has no shareholders and does
not need to pay dividends.
• This helps to differentiate them from other financial
providers.
• Sender message medium receiver feedback
Syllabus: Activities
Portfolio. At the end of the course you will be asked to submit your
portfolio which will comprise at least the following material:
• Exercises and reports of the in-class activities with my comments
and initials (at least: 60% of all the exercises/reports you will be
requested)
• Texts generated for your project (at least: abstract/proposal, final
paper, slides for a presentation)
• A lexicon structured according to your own organizing criteria (this
should look like a map with clusters) (mandatory)
• Your curriculum vitae (mandatory)
• Two cover/application letters: one for a corporate position, the
other for a graduate program abroad (at least one)
• A statement of goals for a graduate program, such as an MBA
(Master’s of Business Administration) (mandatory)
• A table of contents and commentary (at least 400 words) on the
material included in your portfolio (mandatory)
Maps
BACK