Transcript Business 8 - UBC Blogs

KEYBOARDING ACTIVITY “GAME-DAY”
Turn on your computer and open up the internet.
Choose one of the following website to play a game.
Live Race Typing (compete against other classmates)
http://race.sense-lang.org/multi/game (Multi-user)
Kayak Game (dodging rocks and race competitors)
http://games.sense-lang.org/kayak.php
Typing Games (kill cute rabbits and more…)
http://www.rapidtyping.com/online-typing-games/lightningtyping.html
Commercials:
Video
Advertisements
On-line and on T.V
KEY TO ADVERTISING
1.Get (Keep) Attention
2.Give Information (Remember It)
3.Motivate Purchase
4.Profit from the Ad
(generated revenue – production cost)
REVIEW:
What do you remember about the Radio Lesson
VIDEO FORMAT; MOVIE CLIPS; T.V. COMMERCIALS
PROS
CONS
(BENEFIT)
( D I S A DVA N TAG E )
3-D
Animated & Lively
Uses 5 Senses
Story
Quality (technology)
Short ~ 30 sec  1 ½
minutes
Expensive to air
i.e. Super bowl 30s
commercial ~ 4
million
Expensive to create
i.e. several thousand
up to hundreds of
thousands
6 TYPES OF TV ADVERTS (COMMERCIALS)
Demonstration
Testimonial
Comparison
Copycat
Proof of Performance
(Show or Solve) a (Need or Problem)
Demonstration
•To show you how the product works
Testimonial
•To tell you my opinion of the product (a
customer’s experience)
Comparison
•To compare a product to another
Copycat
•A company that copies another company
ideas (not original).
Proof of Performance
•To show you how good it really is
Need or Problem
•To show why a customer needs the product
or the problem it fixes
ADVERTISEMENT EXAMPLES
Lets look at the following commercials and then
talk about them:
ACTIVITY 1: (ABOUT 10 MINUTES)
In groups of 2-4, use YouTube and look up some
commercials, clips & advertisements. Keep track
of your favorites.
Use search words like:
• (FORMAT) Ad, advertisement, commercial, clip
• (PREFERENCE) Best of, worst of, awesome,
hilarious, make you cry
• (PRODUCT) soda, Mc Donald's, sports, car crash,
junk food, soap, LV, coca cola
ACTIVITY 2: (ABOUT 10 MINUTES)
Choose 1 favorite AD that you want to show
everybody.
Load and display the that video AD on FULLSCREEN
Go walk around the room and look at a few other
advertisements on other computers
Groups of 2-4 students per computer
ACTIVITY 3: (ABOUT 10 MINUTES)
In new groups of 2 - 4, I want you to talk about your
favorite ads (commercials) and to talk about creating
a newer and better advertisement for some product.
Ask questions like:
What would you do
How would you make it better
What ideas do you like/dislike
Would it be crazy, creative, energetic, romantic
Who or what would you use in it
How about music or art (design)
ACTIVITY 4: (ABOUT 10 MINUTES)
Return to your seat and resume working on
your radio advertisement script.
Use your notes and ideas from today’s class to
help you create an appropriate script.
EXIT SLIP
1. What do you think are the
PRO’s & CONS about either
viewing or making a TV
commercial
2. What do you like and hate
about advertising?
3. Are you interested in a
career in business?
CLASS NOTES
You can find my notes at UBC Blogs under my
name: Mr Vatougios
https://blogs.ubc.ca/mrvatougios/