Transcript Marketing Crash Course

Marketing Crash Course
Marketing: The process of developing, promoting,
and distributing products and services to satisfy
customers’ needs and wants.
– Developing – studying customers to
determine their wants & needs.
– Promotional Activities – Educate customers,
create interest, desire, make a sale, create an
image.
– Distribution – getting the product to the
consumer
Marketing Concept –Understanding
these needs when you make the plan,
make, distribute and promote the product.
Plan –Recognize the need and then you produce the
product.
 Production – Make the product – How big, what color,
price, etc.
 Distribution – Where will we sell the product ? Wal-Mart,
Target, Lowes?
 Promotion – Commercials, Magazines, BOGO, etc.
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Implementing the Marketing
Concept
1. Identify Target Market
2. Develop a Marketing Mix
Target Market: Who and where does your
business/product/service want to serve.
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Very specific
Examples: Cardinal Kroger – Students and
faculty members who attend Scott County High
School.
Pavilion – Health conscious individuals and
families who live in the Georgetown area.
Gadzooks
C2
Develop a Marketing Mix
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Product – Anything offered to a market
by a business to satisfy needs (product,
service, idea.
– Product – Coke, Bicycle, Trampoline
– Service – Barber Shop, Oil Change, Piano
Lessons
– Ideas – Vote for George Bush
Price
 Actual amount of money customer pay
Place – (Point of Sale) – Locations and
methods used to make the product available
to customers.
Mall
 Infomercials
 Magazine
 Catalog
 Internet
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Promotion – How you will encourage
purchases and increase customer
satisfaction
BYGO Free
 Free Samples
 Bill Boards
 Commercials
 Magazine Ads
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