Transcript Marketing Mix

The Marketing Mix
Marketing Applications
4.2
The Marketing Mix:
The Marketing Mix:
Consists of variables
controlled by marketing
professionals in an
effort to satisfy the
target market
Marketing Applications
4.2
The Marketing Mix
Product
Price
Involves the goods, services, or ideas used to
satisfy consumer needs
Designed and produced on the basis of consumer
needs and wants
Determined by what customers are
willing to pay and production costs
Marketing Applications
4.2
The Marketing Mix
Place
Involves the process of making the product available to the
customer
Marketers must identify where consumers shop to make
these decisions
Careful consideration is given to determining the
distribution channels that will offer the best opportunity to
maximize
Promotion
Involve how the goods or services are
communicated to the consumer
Marketers determine which promotional methods
will be most effective