Transcript Types of Propaganda used in advertising

Types of
Propaganda used in
advertising
Bandwagon

These ads/commercials tell consumers
…..Everyone’s doing it so you should
too!
EGO TRIPPING
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In these ads or commercials, the
message is, if you buy this product , it
will make you more… (beautiful,
popular, exciting)
Cosmetics and cars
Generalizations
These ads/commercials often use
comparison statements
Like 4 out of 5 agree
Medicine companies and toothpaste
commercials
 Use general language
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We’re the best
Glittering Generalities
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Use language and visual images that
draw the viewers attention
These use bright colors and splash
words on the screen
Name Calling
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Negative ads that try to put down a
person or product in order to make the
advertisers product look better.
Name dropping
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These ads/commercials use a famous
person to pitch the product
Emotional Appeal
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These ads/commercials appeal to your
emotions. If they can make you feel,
then maybe the product name will stick
in your mind.
If you feel like laughing or crying then
this method is working on you.
Slogans
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These fit easily into jingles or songs
created to sell a product
Plain Folk
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These ads/commercials utilize an
ordinary person (however they are
usually actors) to pitch the product