Transcript Slide 1 - mrslassen-eld

Propaganda
•ideas, information, or rumors deliberately
spread for the purpose of promoting a
cause or product
OR
• spread to help or harm a person, group,
movement, institution, or nation
•can be true or false
•can be fact or opinion
Where do you see or hear it?
COMMERCIALS and
ADS on TV and
RADIO
COMMERCIALS
and ADS on the
INTERNET
print ads in
NEWSPAPERS,
MAGAZINES,
FLYERS,or
BROCHURES
political
commercials, ads,
and speeches
Bandwagon
•a popular trend that attracts growing
support
•a party, cause, movement, or product
that by its mass appeal or strength
readily attracts many followers
•the “everybody is doing it or buying it,
and so should you” approach
Bandwagon
• Everyone’s listening to their music on an
IPod, shouldn’t you have one, too?
• 9 out of 10 teenagers go to the movies
every month, it’s your turn now!
• Join the millions of viewers who are
watching Hannah Montana.
• Hamburger Helper – American’s favorite
meal!
Testimonial
• Using the name of a well-known person or
celebrity so that people will do a certain
thing or buy a certain product because
they admire the celebrity.
• makes people think they will be like the
celebrity if they use this product
Testimonial
• Chris Brown would never be without his
Xbox 360
• Michael Jordan only plays with Rawlings
basketballs
• Use Nutrogena and share that silky skin
with Jessica Simpson
• Crest Whitestrips give you that movie star
smile like Denzel Washington
Name Calling
• to give a bad name to other people or
products, so that you will avoid buying
them.
• to say bad things about another
product so that your product will look
better.
Name Calling
• Aren’t you glad you use Secret brand
deodorant? Don’t you wish everyone did?
• Are you tired of blah, boring meals?
Hamburger Helper will fix that problem!
• The leading paper towel just falls apart,
but Bounty doesn’t stop until the job is
done.
• Who wants to surf the net the old
fashioned way? Try Networld for free!
Loaded-Emotional
Words
• states good things about the listeners or
readers so that they will agree with what
they hear or read
• tries to make the listener or reader “feel” a
certain way when thinking about a product
• often in political speeches
Loaded-Emotional Words
• A day without Rice Krispies is like a day
without sunshine!
• You’ll be the most popular kid on the block
with a Murray motorbike!
• You won’t be able to stop eating when you
taste Totino’s Taco Rolls.
• Want the perfect smile? Try Colgate
toothpaste. It’s the best there is.
Propaganda Review
• Bandwagon
• Testimonial
• Name Calling
• Loaded/Emotional Words