Transcript Propaganda - Rockvale Middle School

Propaganda-
ideas used to make you
think or act in a certain
way.
1. Bandwagon- tries to
persuade everyone to join
in and do the same thing.
(conform)
Bandwagoning -Robert isn’t
drinking milk and
he is sad because
he doesn’t fit in.
2. Testimonial- Uses a
famous person to convince
you to be like them.
• Tiger WoodsNike
• Michael
JordanWheaties
Jeff Gordon,one of
the best known
Nascar drivers of
today, is endorsing
milk.
3. Plain folks uses a common
or regular person to try and
convince you to identify with
them and do what they do.
Choosy moms
choose Jif!!!
4. Snob appeal
uses a fancy or
wealthy person
to try and
convince you
Choosy moms
that you can
choose Jif!!!
become like
them by using
the product or
service.
5. Loaded Words means
using emotionally charged
or fancy/scientific words
to make the product seem
better than it really is.
•Miracle drug
• New and Improved
•Proven to fight gum disease
Certs, with Retsyn.
That sounds nice,
but what IS Retsyn??
6. Name calling
uses negative
words or
images to
describe the
competition’s
product or
service.