Transcript Propaganda Notes

Propaganda-
ideas used to make you
think or act in a certain
way.
1. Bandwagon- tries to
persuade everyone to join
in and do the same thing.
(conform)
Bandwagoning -Robert isn’t
drinking milk and
he is sad because
he doesn’t fit in.
2. Testimonial- an ordinary,
important, or famous
person endorses a product
• Tiger WoodsNike
• Michael
JordanWheaties
Jeff Gordon,one of
the best known
Nascar drivers of
today, is endorsing
milk.
3. Transfer- Using symbols
that will get your feelings
about one thing moved to
another thing.
• Flag, Uncle
Sam, cross
• scientist,
doctor
This is an example of Transfer.
What two feelings are being transferred
from you to a car?
Patriotism and Love.
Winston Cigarettes is
appealing to what 2
feelings in this ad?
Patriotism
Power
What is being transferred
here?
4. Loaded Words- using
emotionally charged
words to make the product
seem better than it really
is.
•Miracle drug
• New and Improved
•Proven to fight gum disease
Certs, with Retsyn.
That sounds nice,
but what IS Retsyn??
5. Glittering generalitiesusing words that sound good,
but have little meaning.
• Virtually spotless
• Better tasting
• Tastes like
Homemade