Transcript The Creative Economy

The Creative Ecology
(or, Creative Economy 2.0)
John Howkins
Prague, 30th October 2007
…
intro
HandMade Films
HotBed Media
The Creative Economy (1990s)
The Creative Ecology (2007)
the story so far (1)
culture
the scientific method
the industrial revolution
popular culture
liberalisation
education
the story so far (2)
the modern creative economy is
different in
scope
and
scale
the story so far (3)
many models
1. industries (UK, 1998)
2. occupations (US, 2000)
3. cores and circles (EU, 2005)
4. relationships
5. ecologies (2007)
three principles
people are creative
creativity needs freedom
freedom need markets
people are creative
thinking is a proper job
thinking
“be brave, leap in the dark”
“be promiscuous”
“enjoy beauty”
“the confidence to be alone and
the confidence to be in a group”
Harry Kroto, Nobel Prize, 1996
thinking
more competitive than manufacturing
an economy of success and failure
creative talent
UK: knowledge workers
41% of population
48% of GDP
US: talent is required in
40% of all jobs
70% of new jobs since 1998
EU: creative sectors
fastest growing 2000-05
creative talent: the new billion
between 2000 and 2015
one billion people will be
looking for their first job
the new billion
where will they go
to work
to learn
to live
to dance
why
?
creativity can be developed
percentage of population 18-29yo at university
US: 60%
UK: 41% (5% in 1970)
EU: people in creative sectors 2-3x more educated
Stop learning and you die
creativity needs freedom
creativity is not deferential
freedom needs markets
people want to express their imagination
Abraham Maslow, 1954
people want to enjoy leisure
freedom
markets enable us to buy and sell leisure
markets
the portable office
free
private
works everywhere
outside tax systems
travels on the Internet
internet
partly about information
more about people
really about the freedom to create
no boss
no rules
no money
a new way of working
commercial & non-commercial
full-time & part-time
we use companies
instead of companies using us
contracts
how to succeed in the creative economy
1. recognise creativity is a state of mind
2. policy audit
a state of mind
creativity is a source of
identity
status
wealth
fun
policy audit
a review of all government
laws and regulations
based on independent research
culture
education
urban planning and property
market regulations (not only subsidy)
intellectual property
foreign policy
policy audit
intellectual property is
the currency of the creative economy
we need a
balance between access and ownership
in the public interest
www.adelphicharter.org
the result…
an economy based on people’s
spirit
art
innovation
the objective
integrate
everyone in the Czech Republic
as
creative
individuals
into the
(their?)
economy
‘Imagination is more important than knowledge’
Albert Einstein
www.creativeeconomy.com