Transcript COMMUNICATION

COMMUNICATION
COMMUNITY BASED NATURAL
RESOURCES PROGRAMME
Why do we communicate??
• To make sure your objectives and goals are
known
• Addresses issues of credibility
• Strengthening relationships with partners / or
other stakeholders
• Information flowing
CBNRM programme /
communication
a) Regional Level communication / Decision
makers
Face to face meetings
Participate as part inter ministerial
committees
Attend special events / disseminate
information around conservancies
Invite media and interest groups to your
areas
Communities
• Work with local conservancy committees
to disseminate information
• Plan together and look at strategies of
what suite each piece of info. to be
communicated
• Use avenues that is easy accessible to
locals.
Regional communication
challenges
 DISTANCES
ACESS / CREATIVITY
ILLETARACY
LANGUAGE
POPULATION DENSITY
DISTANCES
• Radio
96% Namibians in rural areas listens to
radio
Quick and cheap medium for
communication
Programmes could be set up cheaply
A good tool for announcements; debating
issues; disseminating info.etc.
ACESS / CREATIVITY
• Access information
• Some of our clients or conservancies are situated in very remote
areas and thus makes it difficult for them to access information.
 Gatherings / Pension points, permanent
information dissemination of information a a
strategic point, regional government
offices, magistrate courts, police offices,
popular shebeens, announcements at
church gatherings; hospital or clinics
information boards.
Creativity
• Make sure information is translated in very
simple local language and use cartoons or
artistic drawings to communicate your issues.
• Have regular programmes around conservancy
issues
• Use schools as way of disseminating issues to
parents
• Local newspapers could be created and info.
disseminated
ILETERACY
• Use posters / drawings to explain issues
• Radio can also re-enforce
• Drama groups can also be use to reenforce issues