Transcript Strategic Use of Intellectual Property Protection in Carribean

THE IMPORTANCE OF IP FOR
DEVELOPMENT IN THE
CREATIVE INDUSTRIES
Visit to WIPO by Students
from the University of the
West Indies
Geneva
14 May 2008
Brigitte Vézina
Creative Industries Division
World Intellectual Property
Organization
THE CREATIVE INDUSTRIES
DIVISION AGENDA
• Support policy-oriented research
– Provide expertise
– Assist in institutionalizing the measurement process
– Promote review of strategies in related areas
• Contribute to conceptualizing the creative
industries
– endorse the IP approach
• Methodology development
– improve measurement tools
– guidelines for measuring copyright piracy
– data collection models
• Develop tools for individual creators in specific
industries
– music, publishing, film, design, management of creative
enterprises
CREATIVITY FOR
DEVELOPMENT
• Domestic creativity and talent: abundant
resources available in all countries
• Enriches society and helps a country keep
pace in the creative economy
• But, in order to achieve development,
creativity must be cultivated
• A country’s development is in direct relation
with the creativity of its people and the ability
to economically exploit creative assets
COPYRIGHT AND CREATIVITY
• Purpose of system: protect and promote
expressions of creativity to capture its
benefits
• Balance between the interests of:
– creators to be remunerated for their creative
investment, and protect their moral and material
interests
– society to have access to a diversity of creative
products for their socio-economic and cultural
benefits
• Protection → more creativity in society?
WHY MEASURE THE
CREATIVE INDUSTRIES?
•
•
•
•
Knowledge-based economy
Wealth, jobs, and trade
A figure on the intangible
Policy making
COPYRIGHT TO MEASURE
CREATIVITY
• A well defined concept
– bundle of rights
– equilibrium
– financial mechanism
• Well defined economic
characteristics and functions
• A basis for huge industries
THE WIPO GUIDE ON SURVEYING THE
ECONOMIC CONTRIBUTION OF THE
COPYRIGHT-BASED INDUSTRIES
Through
• linking copyright to quantifiable
indicators
• practical guidelines for measurements
• consistency of approach
To enable
• positioning of the creative sector in the
national economy
• international and cross-sectoral
comparisons
• identification of competitive advantages
And provide
• input for policy formulation
• adjustment of national policies and
practices
MAIN FEATURES OF THE
MODEL
 IP
 Business
 Definition
those involved directly or indirectly in the creation,
manufacture, production, broadcast and
distribution of copyright works
 Statistics
 Step-by-step
 Techniques
THE COPYRIGHT INDUSTRIES
 Core copyright industries
fundamentally
 Interdependent industries
facilitate
 Partial copyright industries
a portion
 Non-dedicated support industries
delivery
FINDINGS
• A substantial
contribution
• Drivers of the
economy?
• Adequate policy
measures
Country
Contribution to GDP
USA
Singapore
Canada
Latvia
Hungary
Philippines
Bulgaria
Mexico
Lebanon
Jamaica
Russia
Romania
Croatia
Peru
Ukraine
Korea
11,12
5,70
4,50
4,00
6,67
4,92
3,42
4,77
4,75
4,80
6,06
5,54
4,42
3,60
3,47
8,67
% of Employment
8,49
5,80
5,55
4,50
7,10
11,10
4,31
11,01
4,49
3,03
7,30
4,17
4,65
2,51
1,91
4,31
Ongoing: Brazil, China, Colombia, Kenya, Malaysia, Morocco, Nigeria,
Pakistan, Sudan, Tanzania
Source: WIPO
12
11.12
11.1
11.01
10
8.67
8.49
8
7.3
7.1
6.67
6.06
5.75.8
6
GPD
5.55
5.55
4.92
4.5
4.5
4.77
4.75
4.49 4.42
4.22
4.31
4
Employment
4.8
4.31
4.19
4
3.6
3.42
3.47
3.03
2.51
1.91
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FINDINGS (contd.)
THE
RECORD
• Overall economic
development level
• Economic cycles
and classification
systems
• Dynamics
• Multiplier effect
• Structural
changes
THE
PERCEPTION
• Growing interest
– 5 languages, over 27
surveys, new edition in
preparation
• Copyright
awareness
• Copyright profile
• Individual specifics
– Objectives
– Available information
MAIN CHALLENGE
• Practical and reliable, but not
possible to apply uniformly
everywhere
• Specific context of countries:
–systems for statistical information
–economic environment and
traditions
–policymakers
ISSUES
 Policy issues
– match level of
expectations
 Scope and coverage
– copyright limited to
what is protectable
– gray economy and
piracy not surveyed
– social and cultural
aspects not
surveyed
 Statistical issues
– industrial approach/
individual activities
– production, not
consumption based
approach
– underdeveloped
statistical framework
 Technical issues
CONCLUSIONS
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•
•
•
The model works
A basis for policy action
Social, cultural…
International cooperation
THANK Y©U!
[email protected]