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Transcript Communications

Here is what we will review:
1) What does communication mean
2) Types of communication methods
3) Best Practices- Copy right infringement
4) COY
Communication [kuh-myoo-ni-key-shuhn] noun
1.the act or process of communicating; fact of being communicated.
2.the imparting or interchange of thoughts, opinions, or
information by speech, writing, or signs.
3.something imparted, interchanged, or transmitted.
4.a document or message imparting news, views, information, etc.
5.passage, or an opportunity or means of passage, between places.
Chapter and Society
Please limit the number of email blasts sent to
chapter members
Regular anticipated emails, such as meeting
announcements or newsletter delivery are expected
by chapter members – don’t abuse this – we want
them reading our materials and to be engaged
Chapter and Society
Social Networking: Are you using these vehicles?
You should be…
Who is responsible to updating your sites?
Are they current?
Chapter and Society
General Chapter Communications
Communicate with your members!
Do you have members that just come to meetings and don’t
participate otherwise?
Find out what they do well, what they’re interested in
Ask them to be a part of a committee/chair a committee
Ask them to speak at meetings
You have some members who need to be asked or they won’t
Chapter and Society
Personal Notes (sent from different individuals depending on subject)
Welcome and thank you for joining
Thank you for renewing your membership
Thank you for specific item individual has done (worked with
registration, brought in new members, etc.)
Missed you at meeting(s)
Thank you for speaking at our luncheon
Thank you to host hotel
Dropped membership – sorry to see you go – why?
SGMP has started doing exit survey when members drop
Communications Best Practices
Stay on message and be consistent
Same message in person, in newsletters, and on social
media sites concerning ANY particular topic
 Ensure chapter information is accessible
 Make chapter information and news accessible to
current and prospective members.
 Presentation and look should be consistent
 All media outlets should have similar look and feel
 Be concise and to the point – Brevity is your friend
Communications Best Practices
Attention Span Statistics for Adults
The average attention span in 2013
The average attention span in 2000
The average attention span of a gold fish
8 seconds
12 seconds
9 seconds
Percent of teens who forget major details of close friends and
25 %
Percent of people who forget their own birthdays from time to time 7 %
Average number of times per hour an office worker checks their
email inbox
Average length watched of a single internet video
2.7 minutes
Communications of the Year Award
• COY has a formal application that is due prior to NEC
• Application and scoring criteria are available at
• Winners announced at NEC
Contact Info:
HQ and Government Connections:
Brenda Bordelon [email protected]
National Communication Committee Co-Chairs (Until June 30)
Tecumseh Deloney [email protected]
Maggie McGowan [email protected]