Transcript COLD WAR POSTERS

COLD WAR POSTERS
Propaganda Techniques
• bandwagon
– most people have this or are doing this so you
should too
• loaded words
– using words that have strong emotions:
examples: peace war patriotism freedom
hope
• testimonials
– using an expert or celebrity to sell or support
• name calling
– saying bad things about your competitor
• plain folk
– using ordinary people or trying to sound ordinary to
sell something or persuade you to vote or support an
idea
• glittering generalities
– employ vague, sweeping statements (often slogans or
simple catchphrases) using language associated with
values and beliefs deeply held by the audience
without providing supporting information or reason.
They appeal to such notions as honor, glory, love of
country, desire for peace, freedom, and family values.
• Transfer
– a technique used to carry over the authority
and approval of something we respect and
revere to something the propagandist would
have us accept. Propagandists often employ
symbols (e.g., waving the flag) to stir our
emotions and win our approval.
Project
• Along with a partner, you will create your own
Cold War Propaganda Poster.
• You may use the text, internet and other
sources, to gather information.
• Utilize at least 2 of the Propaganda Techniques
listed in the slides above.
• You will have one day in class to prepare.
• You will present your poster with your partner
and explain what techniques you utilized in your
creation.