Transcript Author`s position – PROPAGANDA

Author’s position
And
Propaganda
What is propaganda?
•Spreading of information to HELP or HURT a
cause.
•One-sided information is presented
•Often appeals to emotion rather than intellect
Today we are going to take a look at the
different types of propaganda.
Bandwagon
This technique tries to persuade everyone to
join in and do the same thing.
Testimonial
An important person or famous figure endorses
a product. They are NOT an expert on the
product.
Citing Statistics
It deceives by making the message look like it is
based on fact. Statistics should be questioned …
“200 doctors recommend…” but maybe 400 doctors
prefer another brand. “Nine out of ten families
preferred …” but what the ad fails to tell is who those
ten families were.
Dentists recommend…
Over 2 million sold
Glittering Generalities
"Use words that appeal to values, which often
themselves are related to triggering of powerful
emotions.
"A common element of glittering generalities are
intangible nouns that embody ideals, such as
dignity, freedom, fame, integrity, justice, love and
respect."
Appeals to Reason/Emotion
Particular words or images are used to create some
kind of emotional response.
Citing Authority
Appeals to authority - cite prominent figures in
support of a position idea, argument, or course of
action. This person is an expert on the product,
such as a doctor or lawyer.
Now it’s time to see if you have learned HOW an
author uses propaganda techniques ….
Look at each of the following questions and
discuss with a partner the type of technique that
was used. You must also be able to defend your
answer.
1. The city should build a skateboard park.
In a survey, 64% voters indicated that they
felt the skateboard park was needed. Of
all accidents in our city last year 23%
involved skateboarders.
What kind of technique is being used?
2. Bo is the best candidate. He will keep
America strong and will always put the needs
of the average American first. Bo’s courage
and honesty will keep America free.
What kind of technique is being used? (discuss
and conquer…)
3. “Just six weeks ago, the scientific community,
in its strongest statement to date, confirmed that
the evidence of warming is unequivocal. Global
warming is real and human activity is the main
cause.” – Al Gore
What kind of technique is being used? (discuss)
4. An ad states that “everyone is rushing down
to their Ford dealer.”
What kind of technique is being used?(discuss)
5. An actor speaks at a political rally to endorse
one of the candidates who is running for a
particular office.
What kind of technique is being used? (discuss)
6. A politician uses a sad story of a child being
killed in a drive-by shooting to gain support for a
year-round school measure.
What kind of technique is being used? (discuss)
I want you to find ads in a newspaper or a
magazine and label the type of propaganda
technique that was used. Do not use any of
the labels that were presented in this
PowerPoint. I will give you the due date for
this assignment.