Transcript Image One: Advertising

Type of Propaganda
Name Calling
A U.S. Senator, as shown on a television ad
run by her opponent during a political
campaign.
Name calling
Image 1
A German soldier, as shown on an
Australian poster from the World War I era
(1914-1918).
Testimonial
Testimonials Image 2
Image One: Advertising
Jennifer Hudson for Weight Watchers
Transfer
Republican John Huntsman speaking to a
crowd during his presidential campaign.
Transfer Image 3
A public service announcement sponsored by
Mothers Against Drunk Driving (MADD
Glittering Generalities
Glittering Generalities Image 4
Plain Folk
Presidential candidate Rick Perry meets with
workers while campaigning
Plain Folk Image 5
Band Wagon
In this famous American poster from World
War II, “Rosie the Riveter” urges women to go
to work in factories to help the war effort
Bandwagon Image 6
Card Stacking
An agricultural researcher advertises the
benefits of canola oil
Card Stacking Image 7
Image 8
Group project
• http://www.superbowl-commercials.org/
• Find a partner, pick a super bowl commercial.
Look at the reading and find specific example
of types of Propaganda. Tell the class what
you found in your commercial.