Transcript Propaganda Techniques

Propaganda Techniques
Plain Folk

Pretend to be one the
common people or
emphasize
characteristics that
people can relate to.

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Log Cabin campaign
Humble beginnings
“Thank you” etc…
Bandwagon
Follow the crowd
 Side with the winners
 Bow to peer pressure
 This strategy is most
common in elections
where there is an
incumbent running.

Glittering Generalities
Broad and vague
statements such as:
“a single nation of
justice and
opportunity.”
 These generalities can
also be negative…
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Card Stacking

Present only one side
of the issue through
the distortion and
juggling of facts.
Transfer
Use symbols/people
to accomplish
purposes for which
they were not
intended. i.e. bald
eagle, American flag,
smiling children, etc…
 This is meant to
evoke an image of the
candidate.

Testimonial
Endorsement by a
celebrity, group, or
individuals.
 These testimonials
can be negative or
positive.
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i.e. Oprah endorsing
Obama, Swift Boat
Vets against Kerry
Name Calling
Do not discuss the
facts, just give the
opposition a bad
name.
 “Tax and spend
liberal” or “flatearthers”
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Scare Tactics

Using words or
pictures to persuade
people to vote for
someone out of fear.